Tell us if this sounds like you: you spent hours building your Google Ads campaign, replete with carefully chosen keywords, clever headlines, and decked out with your finest automated extensions. You went live. And after getting through “the learning stage,” things are smooth sailing! “Managing Google Ads isn’t so bad after all,” you think as you kick back in your …
This time of year brings out all the usual Halloween themes: hairy spiders, gory zombies and flocks of bats that adorn front lawns. But in the digital world, nightmares tend to involve low click through rates and 404 errors. In the spirit of the season, we’re offering up a list of the most common digital marketing mistakes that scare away …
By: Abby Sanders Just about every customer-facing business has experienced that moment of terror brought on by a one-star review. From posting the perfect response, to researching and resolving the problem – damage control sucks up a lot of time and energy. Meanwhile, glowing reviews typically get a quick “Thank you for the kind words” before we move on to …
By: Abby Sanders These days, vacation planning typically means asking for recommendations on Facebook or taking a poll on Instagram stories rather than buying the latest Frommer’s Guide. (Honestly, extra points if you even know what Frommer’s is). And whether it’s from personal connections or paid influencers, we get tons of input on what the next adventure should look …
By: Abby Sanders Regardless of the product or service you’re offering, you’re one of literally millions of other sites competing for every person who taps Search. But after that first victorious click to your page, what makes your brand memorable? Producing consistent, quality content, whether it’s an original 2,000 word blog post or sharing somebody else’s genius with a …
By: Marica Mackenroth Brewster It’s that time of year. Everything’s suddenly pumpkin flavored. We’re hearing Christmas carols while we do our grocery shopping. The colors of leaves on trees may or may not be changing. People everywhere are looking for ways to feel festive – and even better if it’s something they’ve never encountered before. Tourism and hospitality companies take …
By: Marica Mackenroth Brewster We get it. Tourism marketing sometimes feels like a million things rolled into one. On some days, you’re asked to focus on sales. Other times, the company website should just. do. more. (And yes, it always can.) There’s even periods when reporting and analyzing become your primary focus. Beyond the many hats a tourism marketer wears, …
By: Abby Sanders Marketing for experiences. Imagine it’s one of those nights when you just can’t decide what you want for dinner. To make up your mind, do you picture a list of menu items? Or imagine yourself eating a medium rare cheeseburger with some crispy romaine lettuce, next to a vision of plucking up a piece of sushi dipped …
This month, we had the honor of visiting Shreveport – Bossier, Louisiana’s Other Side to discuss advertising for attractions with their Attractions Association. Delving into the topic, “Check Me Out! Evaluating Advertising Within Attractions,” our group discussion featured assessment strategies, tools, and tips for tourism marketing in digital, print, and beyond. Big thanks to everyone who came out!! To read more, …
