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event marketing

Lt. Governor’s Travel Summit: A Trade Show Marketing Case Study

The Louisiana Travel Summit draws in the biggest names in our state’s tourism industry. As always, we enjoyed the opportunity to learn more about what everyone has been up to, and catch up on travel trends between mimosa toasts and bloody mary breaks.  Leading up to the event, we were well aware that Summit’s “Partner Showcase” brings out some pretty …

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tourism marketing

How is Tourism Marketing Unique?

There are some near-universal marketing truths, but let’s just say that tourism world has its quirks. A “one size fits all” messaging strategy isn’t going to cut it in this industry. In tourism – specialization is key, and this holds true to everything from sales, to operations, to absolutely every aspect of marketing. A few of our clients have asked …

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