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UX Design for Tourism Sales

UX (or user experience) design has become a hot topic in every industry, and travel is no exception. As consumers are booking more and more features of their trip on the go – from the hotel room to the paddle boat tour, and transportation in between – a hassle-free and even enjoyable website could make or break your business.  First …

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tourism trends

A Look Back at the Biggest Tourism Trends of the 2010’s

With 2020 just a few days away, we’re feeling a little nostalgic. Just 10 years ago, many of us were still using flip phones with slide-out keyboards and printing photos at CVS instead of posting them on Snapchat. Clearly, tech changes fast. And tourism marketing trends change just as quickly. So before that big ball drops, grab a “go cup” …

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google ads for tourism

6 Common Problems with Google Ads (And How to Solve Them!)

Tell us if this sounds like you: you spent hours building your Google Ads campaign, replete with carefully chosen keywords, clever headlines, and decked out with your finest automated extensions. You went live. And after getting through “the learning stage,” things are smooth sailing! “Managing Google Ads isn’t so bad after all,” you think as you kick back in your …

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event marketing

Lt. Governor’s Travel Summit: A Trade Show Marketing Case Study

The Louisiana Travel Summit draws in the biggest names in our state’s tourism industry. As always, we enjoyed the opportunity to learn more about what everyone has been up to, and catch up on travel trends between mimosa toasts and bloody mary breaks.  Leading up to the event, we were well aware that Summit’s “Partner Showcase” brings out some pretty …

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tourism marketing

How is Tourism Marketing Unique?

There are some near-universal marketing truths, but let’s just say that tourism world has its quirks. A “one size fits all” messaging strategy isn’t going to cut it in this industry. In tourism – specialization is key, and this holds true to everything from sales, to operations, to absolutely every aspect of marketing. A few of our clients have asked …

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