If you’ve been browsing the interwebs lately, you might have noticed the growing number of companies turned bloggers. And if you haven’t, you’re most likely existing under a rock. What is all the fuss about blogs anyway? And does your company need one? Depending on the era from which you spawned, you might be all too familiar with the 2000s …
Do you know what today is? It’s a special one. On this day, we are giving the recognition that has been long overdue to the courageous women of this world – it’s International Women’s Day! Here at Von Mack, we want to give our gratitude to all those fearless women out there who aren’t afraid to push the boundaries and …
Tourism’s year of the GOAT is almost over, and you guys… it’s been huge. Here at Von Mack, 2022 brought our team new change, new challenges, and even some new people! Across the industry, we saw the widespread adaption of vertical video, in-person events, and a togetherness like never before. Let’s take a trip down memory lane through this absolute …
If you’re not standing out in tourism, you’re doing it wrong. The most prominent companies thrive off of branding. So, are you a Marilyn or are you more of an Audrey? Branding keeps your company’s individuality and culture as a point of reference for consumers. It can be difficult as your organization gains traction to keep this in check. With …
New Orleans thrives on joy, art, and music. But after the last few months, folks in the Crescent City could certainly use another reason to smile. And in the face of a global pandemic, we saw something special set up shop. It was a brand new experience breaking the downturned tourism mold with sell out tours and innovative safety precautions. …
UX (or user experience) design has become a hot topic in every industry, and travel is no exception. As consumers are booking more and more features of their trip on the go – from the hotel room to the paddle boat tour, and transportation in between – a hassle-free and even enjoyable website could make or break your business. First …
With 2020 just a few days away, we’re feeling a little nostalgic. Just 10 years ago, many of us were still using flip phones with slide-out keyboards and printing photos at CVS instead of posting them on Snapchat. Clearly, tech changes fast. And tourism marketing trends change just as quickly. So before that big ball drops, grab a “go cup” …
Tell us if this sounds like you: you spent hours building your Google Ads campaign, replete with carefully chosen keywords, clever headlines, and decked out with your finest automated extensions. You went live. And after getting through “the learning stage,” things are smooth sailing! “Managing Google Ads isn’t so bad after all,” you think as you kick back in your …
The Louisiana Travel Summit draws in the biggest names in our state’s tourism industry. As always, we enjoyed the opportunity to learn more about what everyone has been up to, and catch up on travel trends between mimosa toasts and bloody mary breaks. Leading up to the event, we were well aware that Summit’s “Partner Showcase” brings out some pretty …
There are some near-universal marketing truths, but let’s just say that tourism world has its quirks. A “one size fits all” messaging strategy isn’t going to cut it in this industry. In tourism – specialization is key, and this holds true to everything from sales, to operations, to absolutely every aspect of marketing. A few of our clients have asked …
