When the economic climate gets tough, tourism marketing campaigns should get clever. And there’s few things more nimble than direct email campaigns. So buckle up, because we’re here to talk about standing out, calling directly to your audience, and achieving a bit more magic than you thought possible. The Power of Promo Codes Discount Psychology: Who doesn’t love a bargain? …
Tourism’s year of the GOAT is almost over, and you guys… it’s been huge. Here at Von Mack, 2022 brought our team new change, new challenges, and even some new people! Across the industry, we saw the widespread adaption of vertical video, in-person events, and a togetherness like never before. Let’s take a trip down memory lane through this absolute …
If you’re not standing out in tourism, you’re doing it wrong. The most prominent companies thrive off of branding. So, are you a Marilyn or are you more of an Audrey? Branding keeps your company’s individuality and culture as a point of reference for consumers. It can be difficult as your organization gains traction to keep this in check. With …
Did you know that 2022 is supposed to be “tourism’s year of the GOAT”? While the moniker sounds ridiculous, its premise embodies what Expedia has donned a brand new travel mindset projected to take over. Leading with an acronym that stands for “Greatest of All Trips,” it comes with the notion that folks have shifted to a “no-regrets” style of travel. …
By now, you know that Instagram Reels are here to stay. Over the past year, we’ve written about how short-form video rules the roost on social, we’ve led workshops and discussions on the topic, and we even launched a Tourism Reels Challenge! So with that, we thought it useful to put together a summary piece as easy reference for folks …
And here we are, facing 2022. Armed with a passion for experiences, a few lingering COVID lbs, and a tough upper lip, the typical tourism professional now stands ready for anything, positioned in a playing field with a goal-line that just won’t stay put. Yes, there are grants. And tons of collective learning! But what does one actually do? Clearly, …
FOR IMMEDIATE RELEASE Von Mack Agency, Inc. – Tourism marketing’s best-known Social Media Content Team is expanding again, this time with PR-based new hire Ana Arias. Born in Tampico, Mexico, and raised in South Louisiana, Ana is no stranger to social media and its ever-changing properties. She received her BA in Public Relations and her minor in marketing from Nicholls …
FOR IMMEDIATE RELEASE Von Mack Agency, Inc. – Digital Marketing is expanding and New Orleans’ world-class tourism marketing firm has hired Shahinoor Hafez to keep a set of fresh eyes on the latest tools and trends. “Tourism marketing evolves by the day, so it’s especially important to have a team hungry for the newest and best there is. Shahi’s unique …
After a full month of learning together, tagging one another, and full-diving into Instagram Reels, it is FINALLY time to announce the #TOURISMREELSCHALLENGE winners!! The amount of participation blew our minds, and the increase in engagement from screenshots we received followed suit. Because there was just SO MUCH growth to be recognized, we decided to recognize not one, not two, …
Advertainment. Freemium. Hyperlocal. Marketers just love mashing words together, and “phygital” is the latest installment. Love or hate the grammatical decision, it encapsulates a pretty cool, and growing, advertising trend. So what does it mean to “go phygital”? And what does it look like in action in the travel and tourism industry? We’ll break it down and give you a …
