Turning Great Reviews Into Brand Ambassadors
By: Abby Sanders Just about every customer-facing business has experienced that moment of terror brought on by a one-star review. From posting the perfect response, to researching and resolving the problem – damage control sucks up a lot of time and energy. Meanwhile, glowing reviews typically get a quick “Thank you for the kind words” before we move on to …
View Post 
Tour the New Tripadvisor: What It Means for Travel & Hospitality
By: Abby Sanders These days, vacation planning typically means asking for recommendations on Facebook or taking a poll on Instagram stories rather than buying the latest Frommer’s Guide. (Honestly, extra points if you even know what Frommer’s is). And whether it’s from personal connections or paid influencers, we get tons of input on what the next adventure should look …
View Post 
Content Is King: How to Plan, Post and Share Your Way to a Brand Voice
By: Abby Sanders Regardless of the product or service you’re offering, you’re one of literally millions of other sites competing for every person who taps Search. But after that first victorious click to your page, what makes your brand memorable? Producing consistent, quality content, whether it’s an original 2,000 word blog post or sharing somebody else’s genius with a …
View Post 
Oh Hey, Holidays! 6 Genius Ways to Amp Up Your Marketing This Season
By: Marica Mackenroth Brewster It’s that time of year. Everything’s suddenly pumpkin flavored. We’re hearing Christmas carols while we do our grocery shopping. The colors of leaves on trees may or may not be changing. People everywhere are looking for ways to feel festive – and even better if it’s something they’ve never encountered before. Tourism and hospitality companies take …
View Post 
Here’s To The Restless Tourism Marketer: Easy Offbeat Tactics To Quench Your Thirst For More
By: Marica Mackenroth Brewster We get it. Tourism marketing sometimes feels like a million things rolled into one. On some days, you’re asked to focus on sales. Other times, the company website should just. do. more. (And yes, it always can.) There’s even periods when reporting and analyzing become your primary focus. Beyond the many hats a tourism marketer wears, …
View Post 
3 Tips for Marketing an Experience
By: Abby Sanders Marketing for experiences. Imagine it’s one of those nights when you just can’t decide what you want for dinner. To make up your mind, do you picture a list of menu items? Or imagine yourself eating a medium rare cheeseburger with some crispy romaine lettuce, next to a vision of plucking up a piece of sushi dipped …
View Post 
Digital Marketing Campaigns For Business
By: Abby Sanders Whether you have 100 employees or 1, chances are you’re already engaging in some type of marketing – whether it’s a taco car wrap or Instagram posts of your avocado toast. But can you define the strategy behind it? There’s a big difference between piecemeal ad investments and a thought-out, start to finish marketing campaign. Here’s why …
View Post