Don’t Spook New Customers! Avoid these common digital marketing mistakes.
This time of year brings out all the usual Halloween themes: hairy spiders, gory zombies and flocks of bats that adorn front lawns. But in the digital world, nightmares tend to involve low click through rates and 404 errors. In the spirit of the season, we’re offering up a list of the most common digital marketing mistakes that scare away …
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Lt. Governor’s Travel Summit: A Trade Show Marketing Case Study
The Louisiana Travel Summit draws in the biggest names in our state’s tourism industry. As always, we enjoyed the opportunity to learn more about what everyone has been up to, and catch up on travel trends between mimosa toasts and bloody mary breaks. Leading up to the event, we were well aware that Summit’s “Partner Showcase” brings out some pretty …
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Google Launches New Travel Report… And It’s Time To Level Up
One could argue that Google knows approximately everything, so we take full advantage when they reveal their insights. This month, they released a new report focusing exclusively on how travelers search for experiences, and yes, we geeked-out a little. Packed with insightful, up-to-date travel stats, “Think With Google” dropped a few #truthbombs on things we could have guessed.. and other things that …
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Boost Your Tourism Business On Peak Travel Days
In the tourism industry, everyone knows that you need to prepare for big travel weekends. Whether you’re a ski lodge in Denver looking forward to the first snow, or a hotel in Pensacola that picks up during spring break, making the most of your busiest days is critical. We’re all spread thin in those last two weeks leading up to …
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Turning Great Reviews Into Brand Ambassadors
By: Abby Sanders Just about every customer-facing business has experienced that moment of terror brought on by a one-star review. From posting the perfect response, to researching and resolving the problem – damage control sucks up a lot of time and energy. Meanwhile, glowing reviews typically get a quick “Thank you for the kind words” before we move on to …
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Tour the New Tripadvisor: What It Means for Travel & Hospitality
By: Abby Sanders These days, vacation planning typically means asking for recommendations on Facebook or taking a poll on Instagram stories rather than buying the latest Frommer’s Guide. (Honestly, extra points if you even know what Frommer’s is). And whether it’s from personal connections or paid influencers, we get tons of input on what the next adventure should look …
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Content Is King: How to Plan, Post and Share Your Way to a Brand Voice
By: Abby Sanders Regardless of the product or service you’re offering, you’re one of literally millions of other sites competing for every person who taps Search. But after that first victorious click to your page, what makes your brand memorable? Producing consistent, quality content, whether it’s an original 2,000 word blog post or sharing somebody else’s genius with a …
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Oh Hey, Holidays! 6 Genius Ways to Amp Up Your Marketing This Season
By: Marica Mackenroth Brewster It’s that time of year. Everything’s suddenly pumpkin flavored. We’re hearing Christmas carols while we do our grocery shopping. The colors of leaves on trees may or may not be changing. People everywhere are looking for ways to feel festive – and even better if it’s something they’ve never encountered before. Tourism and hospitality companies take …
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Here’s To The Restless Tourism Marketer: Easy Offbeat Tactics To Quench Your Thirst For More
By: Marica Mackenroth Brewster We get it. Tourism marketing sometimes feels like a million things rolled into one. On some days, you’re asked to focus on sales. Other times, the company website should just. do. more. (And yes, it always can.) There’s even periods when reporting and analyzing become your primary focus. Beyond the many hats a tourism marketer wears, …
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3 Tips for Marketing an Experience
By: Abby Sanders Marketing for experiences. Imagine it’s one of those nights when you just can’t decide what you want for dinner. To make up your mind, do you picture a list of menu items? Or imagine yourself eating a medium rare cheeseburger with some crispy romaine lettuce, next to a vision of plucking up a piece of sushi dipped …
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