If you’re not standing out in tourism, you’re doing it wrong. The most prominent companies thrive off of branding. So, are you a Marilyn or are you more of an Audrey? Branding keeps your company’s individuality and culture as a point of reference for consumers. It can be difficult as your organization gains traction to keep this in check. With …
Say hello to The Tourism Tea – a limited series Social Cast! Each week, we’ll release a sip-sized animated convo of what’s hottest in the NOW. This is our way of weeding through the burdensome details of ALL of the webinars, ALL of the podcasts, and ALL of the news on social… and providing the skinny on what really matters …
New Orleans thrives on joy, art, and music. But after the last few months, folks in the Crescent City could certainly use another reason to smile. And in the face of a global pandemic, we saw something special set up shop. It was a brand new experience breaking the downturned tourism mold with sell out tours and innovative safety precautions. …
We’ve all spent at least half a year in partial isolation: meeting up with friends over Zoom instead of a coffee shop, sitting at arm’s length from relatives who normally give the best hugs, and pushing back the family reunion another year. It’s left us all craving experiences that are personal, immersive, and ideally, sterile. And as it turns out, …
Welcome to new territory. Global pandemic? Check. Tourism lock down? Virtually everywhere. Feelings of hopelessness and despair? Sometimes. Oh! And now there’s all of those things you need to learn. We get it. We’ve been bombarded too. It’s that anxious, nagging sense of “running in place.” That’s why we decided to break things down and create a guide for navigating …
UX (or user experience) design has become a hot topic in every industry, and travel is no exception. As consumers are booking more and more features of their trip on the go – from the hotel room to the paddle boat tour, and transportation in between – a hassle-free and even enjoyable website could make or break your business. First …
Tell us if this sounds like you: you spent hours building your Google Ads campaign, replete with carefully chosen keywords, clever headlines, and decked out with your finest automated extensions. You went live. And after getting through “the learning stage,” things are smooth sailing! “Managing Google Ads isn’t so bad after all,” you think as you kick back in your …
This time of year brings out all the usual Halloween themes: hairy spiders, gory zombies and flocks of bats that adorn front lawns. But in the digital world, nightmares tend to involve low click through rates and 404 errors. In the spirit of the season, we’re offering up a list of the most common digital marketing mistakes that scare away …
The Louisiana Travel Summit draws in the biggest names in our state’s tourism industry. As always, we enjoyed the opportunity to learn more about what everyone has been up to, and catch up on travel trends between mimosa toasts and bloody mary breaks. Leading up to the event, we were well aware that Summit’s “Partner Showcase” brings out some pretty …
One could argue that Google knows approximately everything, so we take full advantage when they reveal their insights. This month, they released a new report focusing exclusively on how travelers search for experiences, and yes, we geeked-out a little. Packed with insightful, up-to-date travel stats, “Think With Google” dropped a few #truthbombs on things we could have guessed.. and other things that …
