google ads for tourism

6 Common Problems with Google Ads (And How to Solve Them!)

Tell us if this sounds like you: you spent hours building your Google Ads campaign, replete with carefully chosen keywords, clever headlines, and decked out with your finest automated extensions. You went live. And after getting through “the learning stage,” things are smooth sailing! “Managing Google Ads isn’t so bad after all,” you think as you kick back in your …

View Post
zombie marketing tourism

Don’t Spook New Customers! Avoid these common digital marketing mistakes.

This time of year brings out all the usual Halloween themes: hairy spiders, gory zombies and flocks of bats that adorn front lawns. But in the digital world, nightmares tend to involve low click through rates and 404 errors. In the spirit of the season, we’re offering up a list of the most common digital marketing mistakes that scare away …

View Post
event marketing

Lt. Governor’s Travel Summit: A Trade Show Marketing Case Study

The Louisiana Travel Summit draws in the biggest names in our state’s tourism industry. As always, we enjoyed the opportunity to learn more about what everyone has been up to, and catch up on travel trends between mimosa toasts and bloody mary breaks.  Leading up to the event, we were well aware that Summit’s “Partner Showcase” brings out some pretty …

View Post
tourism marketing

Google Launches New Travel Report… And It’s Time To Level Up

One could argue that Google knows approximately everything, so we take full advantage when they reveal their insights. This month, they released a new report focusing exclusively on how travelers search for experiences, and yes, we geeked-out a little.  Packed with insightful, up-to-date travel stats, “Think With Google” dropped a few #truthbombs on things we could have guessed.. and other things that …

View Post
peak tourism season marketing

Boost Your Tourism Business On Peak Travel Days

In the tourism industry, everyone knows that you need to prepare for big travel weekends. Whether you’re a ski lodge in Denver looking forward to the first snow, or a hotel in Pensacola that picks up during spring break, making the most of your busiest days is critical. We’re all spread thin in those last two weeks leading up to …

View Post
tour review strategy

Turning Great Reviews Into Brand Ambassadors

By: Abby Sanders Just about every customer-facing business has experienced that moment of terror brought on by a one-star review. From posting the perfect response, to researching and resolving the problem – damage control sucks up a lot of time and energy. Meanwhile, glowing reviews typically get a quick “Thank you for the kind words” before we move on to …

View Post