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tourism marketing

Google Launches New Travel Report… And It’s Time To Level Up

One could argue that Google knows approximately everything, so we take full advantage when they reveal their insights. This month, they released a new report focusing exclusively on how travelers search for experiences, and yes, we geeked-out a little.  Packed with insightful, up-to-date travel stats, “Think With Google” dropped a few #truthbombs on things we could have guessed.. and other things that …

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tourism marketing

How is Tourism Marketing Unique?

There are some near-universal marketing truths, but let’s just say that tourism world has its quirks. A “one size fits all” messaging strategy isn’t going to cut it in this industry. In tourism – specialization is key, and this holds true to everything from sales, to operations, to absolutely every aspect of marketing. A few of our clients have asked …

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peak tourism season marketing

Boost Your Tourism Business On Peak Travel Days

In the tourism industry, everyone knows that you need to prepare for big travel weekends. Whether you’re a ski lodge in Denver looking forward to the first snow, or a hotel in Pensacola that picks up during spring break, making the most of your busiest days is critical. We’re all spread thin in those last two weeks leading up to …

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SEO Tourism Marketing

Here’s How to Blog For SEO | The Special White Paper Edition

Blogging is one of the most effective marketing tools for any business. In the short-term, it keeps your brand relevant for existing followers. And if it’s done right, your post will continue to generate site visits and paying customers month after month. Writing a blog takes time, patience, and (usually) a rather painstaking editing process. So make sure your hours …

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tour review strategy

Turning Great Reviews Into Brand Ambassadors

By: Abby Sanders Just about every customer-facing business has experienced that moment of terror brought on by a one-star review. From posting the perfect response, to researching and resolving the problem – damage control sucks up a lot of time and energy. Meanwhile, glowing reviews typically get a quick “Thank you for the kind words” before we move on to …

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TripAdvisor for Travel

Tour the New Tripadvisor: What It Means for Travel & Hospitality

By: Abby Sanders   These days, vacation planning typically means asking for recommendations on Facebook or taking a poll on Instagram stories rather than buying the latest Frommer’s Guide. (Honestly, extra points if you even know what Frommer’s is). And whether it’s from personal connections or paid influencers, we get tons of input on what the next adventure should look …

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content marketing

Content Is King: How to Plan, Post and Share Your Way to a Brand Voice

By: Abby Sanders   Regardless of the product or service you’re offering, you’re one of literally millions of other sites competing for every person who taps Search. But after that first victorious click to your page, what makes your brand memorable? Producing consistent, quality content, whether it’s an original 2,000 word blog post or sharing somebody else’s genius with a …

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Holiday Marketing Tips For Tourism

Oh Hey, Holidays! 6 Genius Ways to Amp Up Your Marketing This Season

By: Marica Mackenroth Brewster It’s that time of year. Everything’s suddenly pumpkin flavored. We’re hearing Christmas carols while we do our grocery shopping. The colors of leaves on trees may or may not be changing. People everywhere are looking for ways to feel festive – and even better if it’s something they’ve never encountered before. Tourism and hospitality companies take …

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