The Comeback Story of 2020: QR Codes
We’ve all spent at least half a year in partial isolation: meeting up with friends over Zoom instead of a coffee shop, sitting at arm’s length from relatives who normally give the best hugs, and pushing back the family reunion another year. It’s left us all craving experiences that are personal, immersive, and ideally, sterile. And as it turns out, …
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Missed The Webinar? We Got You, Boo!
Welcome to new territory. Global pandemic? Check. Tourism lock down? Virtually everywhere. Feelings of hopelessness and despair? Sometimes. Oh! And now there’s all of those things you need to learn. We get it. We’ve been bombarded too. It’s that anxious, nagging sense of “running in place.” That’s why we decided to break things down and create a guide for navigating …
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New Webinar! Reigniting Travel: Thinking Beyond the Buzzwords to Find Your Spark
Join us for a special Von Mack Agency presentation next week. In this interactive marketing webinar, we’ll deep dive into the current tourism climate and explore how to find direction. Follow along and take ownership as you fill out your complementary Von Mack recovery marketing work book, which will be provided the day of the event. An outline of the …
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Marketing Agency Strengthens Commitment To Tourism Recovery With New Hire
FOR IMMEDIATE RELEASE Von Mack Agency, Inc. – As we hit the midst of summer, New Orleans-based tourism marketing firm Von Mack continues to develop resources to aid the industry towards recovery. In this most recent move, travel and hospitality industry veteran Nancy Landry has been added to the mix as a new hire. Landry comes with seven years …
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UX Design for Tourism Sales
UX (or user experience) design has become a hot topic in every industry, and travel is no exception. As consumers are booking more and more features of their trip on the go – from the hotel room to the paddle boat tour, and transportation in between – a hassle-free and even enjoyable website could make or break your business. First …
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Von Mack Agency Expands, Welcomes Ethan Rodrigue As Accounts Manager
FOR IMMEDIATE RELEASE Von Mack Agency, Inc. – New Orleans’ leading boutique tourism marketing firm – continues to grow by leaps and bounds into the new year. The agency has hired Ethan Rodrigue, communications industry veteran and Louisiana Tourism Leadership Academy graduate, to facilitate this growing footprint as their newly appointed Accounts Manager. Rodrigue brings over six years …
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11 Tips to Make Customers Fall for Your Travel Brand
People are pretty picky about their brand allegiance these days – and that’s especially true in travel and tourism. If you want a person’s long-term referral business, expect to do some wooing. So in honor of everyone’s favorite commercialized, stress-inducing and sometimes-nauseating holiday, (cough, Valentine’s Day, cough), we’re showing our love with a new list of ways to make consumers …
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A Look Back at the Biggest Tourism Trends of the 2010’s
With 2020 just a few days away, we’re feeling a little nostalgic. Just 10 years ago, many of us were still using flip phones with slide-out keyboards and printing photos at CVS instead of posting them on Snapchat. Clearly, tech changes fast. And tourism marketing trends change just as quickly. So before that big ball drops, grab a “go cup” …
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6 Common Problems with Google Ads (And How to Solve Them!)
Tell us if this sounds like you: you spent hours building your Google Ads campaign, replete with carefully chosen keywords, clever headlines, and decked out with your finest automated extensions. You went live. And after getting through “the learning stage,” things are smooth sailing! “Managing Google Ads isn’t so bad after all,” you think as you kick back in your …
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Don’t Spook New Customers! Avoid these common digital marketing mistakes.
This time of year brings out all the usual Halloween themes: hairy spiders, gory zombies and flocks of bats that adorn front lawns. But in the digital world, nightmares tend to involve low click through rates and 404 errors. In the spirit of the season, we’re offering up a list of the most common digital marketing mistakes that scare away …
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