Three Reasons Your Travel Brand Needs A Style Guide
- Digital Marketing, Experience Marketing, Tourism Marketing Blog
- Attractions Marketing, Digital Tourism Marketing, Marketing For Experiences Insights & Articles, Marketing for the travel industry, Marketing Tactics, Tourism Marketing Strategy
- November 28, 2022
If you’re not standing out in tourism, you’re doing it wrong.
The most prominent companies thrive off of branding.
So, are you a Marilyn or are you more of an Audrey?
Branding keeps your company’s individuality and culture as a point of reference for consumers. It can be difficult as your organization gains traction to keep this in check.
With a growing number of employees, how do you keep things “on brand”?
Easy, you make a style guide!
We know what you’re thinking… “What does clothing have to do with my company?!”
Well, not that kind of style, silly.
Allow us to break down what a style guide is exactly.
It’s the holy grail of your company, the glue that holds you all together. It’s a document that you give to each employee so they know what you are and what you’re not.
At the very least, this document should layout:
- Core Color Palette
- Logo and Logo Usage
- Brand Voice
- Typography
- Imagery
Why is this so important? Because there’s never been a better time than now to lean into your brand!
1) Style guides maintain consistency.
Think of Von Mack as an example, we have a carefully curated group of colors, elements, and fonts that we put on everything – from websites to brochures.
When we add our logo to a project like this, we achieve enough consistency so that no matter what our brand is on, may it be a letter or a tablecloth, the consumer will know who we are and what our vibe is.
According to The State of Brand Consistency report by LucidPress, consistent branding can increase revenue anywhere from 10% to 20%. This can make a consumer feel secure in what they’ll be getting from your services.
2) Style guides save you time.
The reason this is valuable is because your time IS valuable.
It’s 2022, and if you’re not moving fast, you’re not going anywhere. We want you to go far in this world without having to pull your hair out trying to get there.
Think of a style guide as a blueprint or an outline for when you’re writing. The skeleton tells you where to go and what to fall back on when you get a little lost. This will save you so much time and energy.
You can thank us later.
3) Style guides keep your advertising on brand.
Style guides also help with advertising.
With this guide, you now have a way for viewers to recognize your style on a billboard or magazine. It also helps whoever is creating the ad to give them a reference of what resembles your brand and what does not.
It makes them fall in love with your travel brand.
According to Business 2 Community, 72% of marketers consider online branding to be effective and in some cases a better investment than buying ad space in magazines.
In conclusion, your company NEEDS a style guide if it wants to establish an identity.
What does your company say about you? If you don’t know off hand, we can help.
And as we’ve mentioned, there’s no better time than now!
