If you’re not standing out in tourism, you’re doing it wrong.
The most prominent companies thrive off of branding.
So, are you a Marilyn or are you more of an Audrey?
Branding keeps your company’s individuality and culture as a point of reference for consumers. It can be difficult as your organization gains traction to keep this in check.
With a growing number of employees, how do you keep things “on brand”?
Easy, you make a style guide!
We know what you’re thinking… “What does clothing have to do with my company?!”
Well, not that kind of style, silly.
Allow us to break down what a style guide is exactly.
It’s the holy grail of your company, the glue that holds you all together. It’s a document that you give to each employee so they know what you are and what you’re not.
At the very least, this document should layout:
- Core Color Palette
- Logo and Logo Usage
- Brand Voice
- Typography
- Imagery
Why is this so important? Because there’s never been a better time than now to lean into your brand!