After a full month of learning together, tagging one another, and full-diving into Instagram Reels, it is FINALLY time to announce the #TOURISMREELSCHALLENGE winners!! The amount of participation blew our minds, and the increase in engagement from screenshots we received followed suit. Because there was just SO MUCH growth to be recognized, we decided to recognize not one, not two, …
Advertainment. Freemium. Hyperlocal. Marketers just love mashing words together, and “phygital” is the latest installment. Love or hate the grammatical decision, it encapsulates a pretty cool, and growing, advertising trend. So what does it mean to “go phygital”? And what does it look like in action in the travel and tourism industry? We’ll break it down and give you a …
If you’ve heard anything about social media lately, it’s that video is here to stay. And while this unfortunately means that your steady roll of crowd-sourced images does far less for your brand than it did in 2017, we have good news! With practice, video posts are not as time consuming or as complicated as you would think. Now, after you …
Who’s ready to “reel” in the views and widen your audience reach on Instagram? No? We understand that you could be anxious, or overwhelmed with the sheer number of possibilities. But don’t worry… #TeamVonMack is to the rescue! We’ve compiled 5 easy steps that will teach even the most novice Instagrammer how to create their first reel. And believe it …
The average engagement for Instagram posts is less than 3%. But did you know that there’s a hack? If you post your content as a “reel” it will bring it directly to the app’s “Explore” page. We tried this at Von Mack, and were met with huge results. So did the NFL when they tried it. Since we dropped our …
Say hello to The Tourism Tea – a limited series Social Cast! Each week, we’ll release a sip-sized animated convo of what’s hottest in the NOW. This is our way of weeding through the burdensome details of ALL of the webinars, ALL of the podcasts, and ALL of the news on social… and providing the skinny on what really matters …
Dear 2020, It’s over. We’re sick and tired of this craziness. We’ve got a hot date with next year, and we’re already late to the party. Thanks for the toxic relationship of epic proportions. Sure, you gave us illustrious gifts like Tiger King and UFO sightings, but you ripped our trust to pieces. You can take your layoffs and your …
Join us on October 15th for a night of giving back! We’ll be celebrating our agency’s THIRD BIRTHDAY by pulling an “all-nighter” here at our New Orleans office. And be warned, this is not your average party. As 2020’s been such a trying year for our community, we’ve decided to invite everyone in for the occasion as a way to …
New Orleans thrives on joy, art, and music. But after the last few months, folks in the Crescent City could certainly use another reason to smile. And in the face of a global pandemic, we saw something special set up shop. It was a brand new experience breaking the downturned tourism mold with sell out tours and innovative safety precautions. …
We’ve all spent at least half a year in partial isolation: meeting up with friends over Zoom instead of a coffee shop, sitting at arm’s length from relatives who normally give the best hugs, and pushing back the family reunion another year. It’s left us all craving experiences that are personal, immersive, and ideally, sterile. And as it turns out, …
