Putting 2022 into Perspective, Our Year of #TourismInFocus
Tourism’s year of the GOAT is almost over, and you guys… it’s been huge. Here at Von Mack, 2022 brought our team new change, new challenges, and even some new people! Across the industry, we saw the widespread adaption of vertical video, in-person events, and a togetherness like never before. Let’s take a trip down memory lane through this absolute …
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Top 5 #VonMackMoments to Celebrate our 5th Birthday!
Alright #VonMackFam, it’s time to put your party hats on! Did you know that this week marks our FIFTH BIRTHDAY?? Where did the time go?? In order to celebrate, we thought we would count down the top 5 #VonMackMoments that really stand out to us as an agency. Without further ado, let’s kick things off with one of our most …
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Making Your Brand Shine During Tourism’s Year of The GOAT
Did you know that 2022 is supposed to be “tourism’s year of the GOAT”? While the moniker sounds ridiculous, its premise embodies what Expedia has donned a brand new travel mindset projected to take over. Leading with an acronym that stands for “Greatest of All Trips,” it comes with the notion that folks have shifted to a “no-regrets” style of travel. …
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The Instagram Reels Toolkit
- Digital Marketing, Experience Marketing, Tourism Marketing Blog
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Attractions Marketing, Content Marketing for Tourism, Digital Tourism Marketing, instagram reels, Marketing For Experiences Insights & Articles, social media marketing, The Tourism Marketing Approach, tourism marketing
- February 15, 2022
By now, you know that Instagram Reels are here to stay. Over the past year, we’ve written about how short-form video rules the roost on social, we’ve led workshops and discussions on the topic, and we even launched a Tourism Reels Challenge! So with that, we thought it useful to put together a summary piece as easy reference for folks …
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The Hot List: 6 Things To Watch, and 4 To Look Out For in 2022
And here we are, facing 2022. Armed with a passion for experiences, a few lingering COVID lbs, and a tough upper lip, the typical tourism professional now stands ready for anything, positioned in a playing field with a goal-line that just won’t stay put. Yes, there are grants. And tons of collective learning! But what does one actually do? Clearly, …
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Taking Tourism Content Next Level with Ana Arias, Von Mack’s Fresh Face in Social Media!
FOR IMMEDIATE RELEASE Von Mack Agency, Inc. – Tourism marketing’s best-known Social Media Content Team is expanding again, this time with PR-based new hire Ana Arias. Born in Tampico, Mexico, and raised in South Louisiana, Ana is no stranger to social media and its ever-changing properties. She received her BA in Public Relations and her minor in marketing from Nicholls …
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Meet Shahi: Team Von Mack’s Newest Tourism Marketing Pro
FOR IMMEDIATE RELEASE Von Mack Agency, Inc. – Digital Marketing is expanding and New Orleans’ world-class tourism marketing firm has hired Shahinoor Hafez to keep a set of fresh eyes on the latest tools and trends. “Tourism marketing evolves by the day, so it’s especially important to have a team hungry for the newest and best there is. Shahi’s unique …
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See The #TourismReelsChallenge Engagement Winners
- Digital Marketing, Experience Marketing, Tourism Marketing Blog
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Attractions Marketing, Content Marketing for Tourism, Digital Tourism Marketing, instagram reels, Marketing For Experiences Insights & Articles, social media marketing, The Tourism Marketing Approach, tourism marketing
- September 16, 2021
After a full month of learning together, tagging one another, and full-diving into Instagram Reels, it is FINALLY time to announce the #TOURISMREELSCHALLENGE winners!! The amount of participation blew our minds, and the increase in engagement from screenshots we received followed suit. Because there was just SO MUCH growth to be recognized, we decided to recognize not one, not two, …
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Should You Go Phygital?
Advertainment. Freemium. Hyperlocal. Marketers just love mashing words together, and “phygital” is the latest installment. Love or hate the grammatical decision, it encapsulates a pretty cool, and growing, advertising trend. So what does it mean to “go phygital”? And what does it look like in action in the travel and tourism industry? We’ll break it down and give you a …
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Can You Go Video for FIVE Days? An Incentivized Learning Challenge with A Chance to Win Big
- Digital Marketing, Experience Marketing, Tourism Marketing Blog
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Attractions Marketing, Content Marketing for Tourism, Digital Tourism Marketing, instagram reels, Marketing For Experiences Insights & Articles, social media marketing, The Tourism Marketing Approach, tourism marketing
- August 16, 2021
If you’ve heard anything about social media lately, it’s that video is here to stay. And while this unfortunately means that your steady roll of crowd-sourced images does far less for your brand than it did in 2017, we have good news! With practice, video posts are not as time consuming or as complicated as you would think. Now, after you …
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