The Tourism Marketing Approach

Making Your Brand Shine During Tourism’s Year of The GOAT

Digital Marketing, Experience Marketing, Tourism Marketing Blog
Attractions Marketing, Content Marketing for Tourism, Digital Tourism Marketing, Marketing For Experiences Insights & Articles, The Tourism Marketing Approach, tourism marketing
February 15, 2022

Did you know that 2022 is supposed to be “tourism’s year of the GOAT”? While the moniker sounds ridiculous, its premise embodies what Expedia has donned a brand new travel mindset projected to take over. Leading with an acronym that stands for “Greatest of All Trips,” it comes with the notion that folks have shifted to a “no-regrets” style of travel. …

View Post

The Instagram Reels Toolkit

By now, you know that Instagram Reels are here to stay. Over the past year, we’ve written about how short-form video rules the roost on social, we’ve led workshops and discussions on the topic, and we even launched a Tourism Reels Challenge! So with that, we thought it useful to put together a summary piece as easy reference for folks …

View Post

The Hot List: 6 Things To Watch, and 4 To Look Out For in 2022

And here we are, facing 2022. Armed with a passion for experiences, a few lingering COVID lbs, and a tough upper lip, the typical tourism professional now stands ready for anything, positioned in a playing field with a goal-line that just won’t stay put. Yes, there are grants. And tons of collective learning! But what does one actually do? Clearly, …

View Post

Taking Tourism Content Next Level with Ana Arias, Von Mack’s Fresh Face in Social Media!

FOR IMMEDIATE RELEASE Von Mack Agency, Inc. – Tourism marketing’s best-known Social Media Content Team is expanding again, this time with PR-based new hire Ana Arias. Born in Tampico, Mexico, and raised in South Louisiana, Ana is no stranger to social media and its ever-changing properties. She received her BA in Public Relations and her minor in marketing from Nicholls …

View Post

Meet Shahi: Team Von Mack’s Newest Tourism Marketing Pro

FOR IMMEDIATE RELEASE Von Mack Agency, Inc. – Digital Marketing is expanding and New Orleans’ world-class tourism marketing firm has hired Shahinoor Hafez to keep a set of fresh eyes on the latest tools and trends. “Tourism marketing evolves by the day, so it’s especially important to have a team hungry for the newest and best there is. Shahi’s unique …

View Post

TOURISM REELS CHALLENGE LEADERBOARDHEADER IMAGE (1)

See The #TourismReelsChallenge Engagement Winners

After a full month of learning together, tagging one another, and full-diving into Instagram Reels, it is FINALLY time to announce the #TOURISMREELSCHALLENGE winners!! The amount of participation blew our minds, and the increase in engagement from screenshots we received followed suit. Because there was just SO MUCH growth to be recognized, we decided to recognize not one, not two, …

View Post

Should You Go Phygital?

Advertainment. Freemium. Hyperlocal. Marketers just love mashing words together, and “phygital” is the latest installment. Love or hate the grammatical decision, it encapsulates a pretty cool, and growing, advertising trend. So what does it mean to “go phygital”? And what does it look like in action in the travel and tourism industry? We’ll break it down and give you a …

View Post

Can You Go Video for FIVE Days? An Incentivized Learning Challenge with A Chance to Win Big

If you’ve heard anything about social media lately, it’s that video is here to stay. And while this unfortunately means that your steady roll of crowd-sourced images does far less for your brand than it did in 2017, we have good news! With practice, video posts are not as time consuming or as complicated as you would think. Now, after you …

View Post

Adam Vigueira Steps Into Producer Chair at Von Mack

FOR IMMEDIATE RELEASE Von Mack Agency, Inc. – They say that “content is king.” And these days, it’s becoming more and more performative. New Orleans’ leading boutique tourism marketing firm has hired Louisiana native Adam Vigueira to meet this need for clients worldwide. “Adam’s background in theatre and in travel makes him uniquely perfect for the job. From day one, …

View Post

A New Von Mack Series? We’ve Got The Tea

Say hello to The Tourism Tea – a limited series Social Cast! Each week, we’ll release a sip-sized animated convo of what’s hottest in the NOW. This is our way of weeding through the burdensome details of ALL of the webinars, ALL of the podcasts, and ALL of the news on social… and providing the skinny on what really matters …

View Post