In the tourism industry, everyone knows that you need to prepare for big travel weekends. Whether you’re a ski lodge in Denver looking forward to the first snow, or a hotel in Pensacola that picks up during spring break, making the most of your busiest days is critical. We’re all spread thin in those last two weeks leading up to …
Blogging is one of the most effective marketing tools for any business. In the short-term, it keeps your brand relevant for existing followers. And if it’s done right, your post will continue to generate site visits and paying customers month after month. Writing a blog takes time, patience, and (usually) a rather painstaking editing process. So make sure your hours …
Have you ever woken up in a panic, remembering a forgotten report that never got sent out? Let’s leave those back in 2018. We can find you some extra hours in the week, without compensating any of your marketing goals. By shortening the time it takes to accomplish some daily tasks, you’ll actually make it to that kick-boxing class (one …
New Year’s resolutions should last long after the champagne’s been popped. With just a little extra planning, you can give yourself a path to success for all of 2019.
By: Marica Mackenroth Brewster It’s that time of year. Everything’s suddenly pumpkin flavored. We’re hearing Christmas carols while we do our grocery shopping. The colors of leaves on trees may or may not be changing. People everywhere are looking for ways to feel festive – and even better if it’s something they’ve never encountered before. Tourism and hospitality companies take …
By: Marica Mackenroth Brewster We get it. Tourism marketing sometimes feels like a million things rolled into one. On some days, you’re asked to focus on sales. Other times, the company website should just. do. more. (And yes, it always can.) There’s even periods when reporting and analyzing become your primary focus. Beyond the many hats a tourism marketer wears, …
By: Abby Sanders Marketing for experiences. Imagine it’s one of those nights when you just can’t decide what you want for dinner. To make up your mind, do you picture a list of menu items? Or imagine yourself eating a medium rare cheeseburger with some crispy romaine lettuce, next to a vision of plucking up a piece of sushi dipped …
This month, we had the honor of visiting Shreveport – Bossier, Louisiana’s Other Side to discuss advertising for attractions with their Attractions Association. Delving into the topic, “Check Me Out! Evaluating Advertising Within Attractions,” our group discussion featured assessment strategies, tools, and tips for tourism marketing in digital, print, and beyond. Big thanks to everyone who came out!! To read more, …
By: Abby Sanders Whether you have 100 employees or 1, chances are you’re already engaging in some type of marketing – whether it’s a taco car wrap or Instagram posts of your avocado toast. But can you define the strategy behind it? There’s a big difference between piecemeal ad investments and a thought-out, start to finish marketing campaign. Here’s why …
