Content Marketing for Tourism Archives

The Hot List: 6 Things To Watch, and 4 To Look Out For in 2022

Digital Marketing, Experience Marketing, Tourism Marketing Blog
Attractions Marketing, Content Marketing for Tourism, Digital Tourism Marketing, Marketing For Experiences Insights & Articles, The Tourism Marketing Approach, tourism marketing
December 17, 2021

And here we are, facing 2022. Armed with a passion for experiences, a few lingering COVID lbs, and a tough upper lip, the typical tourism professional now stands ready for anything, positioned in a playing field with a goal-line that just won’t stay put. Yes, there are grants. And tons of collective learning! But what does one actually do? Clearly, …

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Taking Tourism Content Next Level with Ana Arias, Von Mack’s Fresh Face in Social Media!

FOR IMMEDIATE RELEASE Von Mack Agency, Inc. – Tourism marketing’s best-known Social Media Content Team is expanding again, this time with PR-based new hire Ana Arias. Born in Tampico, Mexico, and raised in South Louisiana, Ana is no stranger to social media and its ever-changing properties. She received her BA in Public Relations and her minor in marketing from Nicholls …

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Meet Shahi: Team Von Mack’s Newest Tourism Marketing Pro

FOR IMMEDIATE RELEASE Von Mack Agency, Inc. – Digital Marketing is expanding and New Orleans’ world-class tourism marketing firm has hired Shahinoor Hafez to keep a set of fresh eyes on the latest tools and trends. “Tourism marketing evolves by the day, so it’s especially important to have a team hungry for the newest and best there is. Shahi’s unique …

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TOURISM REELS CHALLENGE LEADERBOARDHEADER IMAGE (1)

See The #TourismReelsChallenge Engagement Winners

After a full month of learning together, tagging one another, and full-diving into Instagram Reels, it is FINALLY time to announce the #TOURISMREELSCHALLENGE winners!! The amount of participation blew our minds, and the increase in engagement from screenshots we received followed suit. Because there was just SO MUCH growth to be recognized, we decided to recognize not one, not two, …

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Should You Go Phygital?

Advertainment. Freemium. Hyperlocal. Marketers just love mashing words together, and “phygital” is the latest installment. Love or hate the grammatical decision, it encapsulates a pretty cool, and growing, advertising trend. So what does it mean to “go phygital”? And what does it look like in action in the travel and tourism industry? We’ll break it down and give you a …

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Can You Go Video for FIVE Days? An Incentivized Learning Challenge with A Chance to Win Big

If you’ve heard anything about social media lately, it’s that video is here to stay. And while this unfortunately means that your steady roll of crowd-sourced images does far less for your brand than it did in 2017, we have good news! With practice, video posts are not as time consuming or as complicated as you would think. Now, after you …

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Adam Vigueira Steps Into Producer Chair at Von Mack

FOR IMMEDIATE RELEASE Von Mack Agency, Inc. – They say that “content is king.” And these days, it’s becoming more and more performative. New Orleans’ leading boutique tourism marketing firm has hired Louisiana native Adam Vigueira to meet this need for clients worldwide. “Adam’s background in theatre and in travel makes him uniquely perfect for the job. From day one, …

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How To Make An Instagram Reel In 5 Easy Steps

Who’s ready to “reel” in the views and widen your audience reach on Instagram? No? We understand that you could be anxious, or overwhelmed with the sheer number of possibilities. But don’t worry… #TeamVonMack is to the rescue! We’ve compiled 5 easy steps that will teach even the most novice Instagrammer how to create their first reel. And believe it …

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How Tour Companies & Tourist Attractions Can Hack Instagram With Reels

The average engagement for Instagram posts is less than 3%. But did you know that there’s a hack? If you post your content as a “reel” it will bring it directly to the app’s “Explore” page. We tried this at Von Mack, and were met with huge results. So did the NFL when they tried it. Since we dropped our …

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UX Design for Tourism Sales

UX (or user experience) design has become a hot topic in every industry, and travel is no exception. As consumers are booking more and more features of their trip on the go – from the hotel room to the paddle boat tour, and transportation in between – a hassle-free and even enjoyable website could make or break your business. First …

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