• Digital Marketing, Experience Marketing, Tourism Marketing Blog
• Attractions Marketing, Content Marketing for Tourism, Digital Tourism Marketing, Marketing For Experiences Insights & Articles, The Tourism Marketing Approach, tourism marketing
• February 15, 2022

Did you know that 2022 is supposed to be “tourism’s year of the GOAT”? While the moniker sounds ridiculous, its premise embodies what Expedia has donned a brand new travel mindset projected to take over. Leading with an acronym that stands for “Greatest of All Trips,” it comes with the notion that folks have shifted to a “no-regrets” style of travel. …

• Digital Marketing, Experience Marketing, Tourism Marketing Blog
• Attractions Marketing, Content Marketing for Tourism, Digital Tourism Marketing, Marketing For Experiences Insights & Articles, The Tourism Marketing Approach, tourism marketing
• December 17, 2021

And here we are, facing 2022. Armed with a passion for experiences, a few lingering COVID lbs, and a tough upper lip, the typical tourism professional now stands ready for anything, positioned in a playing field with a goal-line that just won’t stay put. Yes, there are grants. And tons of collective learning! But what does one actually do? Clearly, …

• Digital Marketing, Experience Marketing, Tourism Marketing Blog
• Attractions Marketing, Content Marketing for Tourism, Digital Tourism Marketing, Marketing For Experiences Insights & Articles, The Tourism Marketing Approach, tourism marketing
• August 18, 2021

Advertainment. Freemium. Hyperlocal. Marketers just love mashing words together, and “phygital” is the latest installment. Love or hate the grammatical decision, it encapsulates a pretty cool, and growing, advertising trend. So what does it mean to “go phygital”? And what does it look like in action in the travel and tourism industry? We’ll break it down and give you a …