The Hot List: 6 Things To Watch, and 4 To Look Out For in 2022
And here we are, facing 2022. Armed with a passion for experiences, a few lingering COVID lbs, and a tough upper lip, the typical tourism professional now stands ready for anything, positioned in a playing field with a goal-line that just won’t stay put. Yes, there are grants. And tons
December 17, 2021
Meet Shahi: Team Von Mack’s Newest Tourism Marketing Pro
FOR IMMEDIATE RELEASE Von Mack Agency, Inc. – Digital Marketing is expanding and New Orleans’ world-class tourism marketing firm has hired Shahinoor Hafez to keep a set of fresh eyes on the latest tools and trends. “Tourism marketing evolves by the day, so it’s especially important to have a team
October 28, 2021
See The #TourismReelsChallenge Engagement Winners
After a full month of learning together, tagging one another, and full-diving into Instagram Reels, it is FINALLY time to announce the #TOURISMREELSCHALLENGE winners!! The amount of participation blew our minds, and the increase in engagement from screenshots we received followed suit. Because there was just SO MUCH growth to
September 16, 2021
Should You Go Phygital?
Advertainment. Freemium. Hyperlocal. Marketers just love mashing words together, and “phygital” is the latest installment. Love or hate the grammatical decision, it encapsulates a pretty cool, and growing, advertising trend. So what does it mean to “go phygital”? And what does it look like in action in the travel and
August 18, 2021
Can You Go Video for FIVE Days? An Incentivized Learning Challenge with A Chance to Win Big
If you’ve heard anything about social media lately, it’s that video is here to stay. And while this unfortunately means that your steady roll of crowd-sourced images does far less for your brand than it did in 2017, we have good news! With practice, video posts are not as time consuming
August 16, 2021
How To Make An Instagram Reel In 5 Easy Steps
Who’s ready to “reel” in the views and widen your audience reach on Instagram? No? We understand that you could be anxious, or overwhelmed with the sheer number of possibilities. But don’t worry… #TeamVonMack is to the rescue! We’ve compiled 5 easy steps that will teach even the most novice
May 25, 2021
How Tour Companies & Tourist Attractions Can Hack Instagram With Reels
The average engagement for Instagram posts is less than 3%. But did you know that there’s a hack? If you post your content as a “reel” it will bring it directly to the app’s “Explore” page. We tried this at Von Mack, and were met with huge results. So did
May 17, 2021
UX Design for Tourism Sales
UX (or user experience) design has become a hot topic in every industry, and travel is no exception. As consumers are booking more and more features of their trip on the go – from the hotel room to the paddle boat tour, and transportation in between – a hassle-free and
March 10, 2020
Here’s How to Blog For SEO | The Special White Paper Edition
Blogging is one of the most effective marketing tools for any business. In the short-term, it keeps your brand relevant for existing followers. And if it’s done right, your post will continue to generate site visits and paying customers month after month. Writing a blog takes time, patience, and (usually)
March 11, 2019
