One could argue that Google knows approximately everything, so we take full advantage when they reveal their insights. This month, they released a new report focusing exclusively on how travelers search for experiences, and yes, we geeked-out a little. Packed with insightful, up-to-date travel stats, “Think With Google” dropped a few #truthbombs on things we could have guessed.. and other things that …
There are some near-universal marketing truths, but let’s just say that tourism world has its quirks. A “one size fits all” messaging strategy isn’t going to cut it in this industry. In tourism – specialization is key, and this holds true to everything from sales, to operations, to absolutely every aspect of marketing. A few of our clients have asked …
In the tourism industry, everyone knows that you need to prepare for big travel weekends. Whether you’re a ski lodge in Denver looking forward to the first snow, or a hotel in Pensacola that picks up during spring break, making the most of your busiest days is critical. We’re all spread thin in those last two weeks leading up to …
Have you ever woken up in a panic, remembering a forgotten report that never got sent out? Let’s leave those back in 2018. We can find you some extra hours in the week, without compensating any of your marketing goals. By shortening the time it takes to accomplish some daily tasks, you’ll actually make it to that kick-boxing class (one …
New Year’s resolutions should last long after the champagne’s been popped. With just a little extra planning, you can give yourself a path to success for all of 2019.
By: Abby Sanders Just about every customer-facing business has experienced that moment of terror brought on by a one-star review. From posting the perfect response, to researching and resolving the problem – damage control sucks up a lot of time and energy. Meanwhile, glowing reviews typically get a quick “Thank you for the kind words” before we move on to …
By: Abby Sanders Regardless of the product or service you’re offering, you’re one of literally millions of other sites competing for every person who taps Search. But after that first victorious click to your page, what makes your brand memorable? Producing consistent, quality content, whether it’s an original 2,000 word blog post or sharing somebody else’s genius with a …
By: Marica Mackenroth Brewster It’s that time of year. Everything’s suddenly pumpkin flavored. We’re hearing Christmas carols while we do our grocery shopping. The colors of leaves on trees may or may not be changing. People everywhere are looking for ways to feel festive – and even better if it’s something they’ve never encountered before. Tourism and hospitality companies take …
By: Marica Mackenroth Brewster We get it. Tourism marketing sometimes feels like a million things rolled into one. On some days, you’re asked to focus on sales. Other times, the company website should just. do. more. (And yes, it always can.) There’s even periods when reporting and analyzing become your primary focus. Beyond the many hats a tourism marketer wears, …
By: Abby Sanders Marketing for experiences. Imagine it’s one of those nights when you just can’t decide what you want for dinner. To make up your mind, do you picture a list of menu items? Or imagine yourself eating a medium rare cheeseburger with some crispy romaine lettuce, next to a vision of plucking up a piece of sushi dipped …
