A Look Back at the Biggest Tourism Trends of the 2010’s
With 2020 just a few days away, we’re feeling a little nostalgic. Just 10 years ago, many of us were still using flip phones with slide-out keyboards and printing photos at CVS instead of posting them on Snapchat. Clearly, tech changes fast. And tourism marketing trends change just as quickly.
December 29, 2019
6 Common Problems with Google Ads (And How to Solve Them!)
Tell us if this sounds like you: you spent hours building your Google Ads campaign, replete with carefully chosen keywords, clever headlines, and decked out with your finest automated extensions. You went live. And after getting through “the learning stage,” things are smooth sailing! “Managing Google Ads isn’t so bad
November 20, 2019
Lt. Governor’s Travel Summit: A Trade Show Marketing Case Study
The Louisiana Travel Summit draws in the biggest names in our state’s tourism industry. As always, we enjoyed the opportunity to learn more about what everyone has been up to, and catch up on travel trends between mimosa toasts and bloody mary breaks. Leading up to the event, we were
September 17, 2019
How is Tourism Marketing Unique?
There are some near-universal marketing truths, but let’s just say that tourism world has its quirks. A “one size fits all” messaging strategy isn’t going to cut it in this industry. In tourism – specialization is key, and this holds true to everything from sales, to operations, to absolutely every
April 23, 2019