Visit St. Francisville
Von Mack Agency Revamps Visit St. Francisville Brand
St. Francisville, Louisiana is a charming town with a rich history and culture, but Executive Director Devan Corbello wanted to level up the destination’s brand. That’s where Von Mack Agency came in.
Working with Devan, we conducted a deep dive discovery process to get to the heart of what makes St. Francisville special.
Together, we interviewed residents and thought leaders, visited local businesses, and even got a little muddy. From there, we pulled in the design questionnaires and did some long-tail brainstorming to drill down a new brand identity that captures the area’s unique charm and appeal.
What came out from the discovery process was a new brand color palette that reflects the historic, bucolic, and inspired atmosphere of St. Francisville. The logo design is simple and elegant, with a specially designed font that gives it a modern feel.
The new tagline, “For the Inspired Traveler,” was chosen because everything in St. Francisville is rich and inspired… things here just come with a little bit more. The tagline will be rolled into all of Visit St. Francisville’s marketing materials, including ads, brochures, and social media posts.
To tie everything in together, we designed and developed a completely bespoke new website to serve as the centerpiece for all St. Francisville has to offer and events hosted in the area. The website incorporates the new brand, photography, tagline, and features a current events calendar, as well as revamped sections that direct visitors to experience St. Francisville in every which way. The site also has an itinerary builder.
The new Visit St. Francisville brand is a vibrant and inspiring representation of this unique destination. And thanks to the new Visit St. Francisville brand, it’s now easier than ever to plan your trip.
“I’ve worked with Von Mack on multiple projects, and they were quick to include me in their family! Their professionalism and expertise are exceptional. I was especially pleased with their thoroughness when it came to designing our new branding and website.” – Devan Corbello, Executive Director of Visit St. Francisville
Check the Visit St. Francisville website today to learn more about this amazing destination and plan your visit today.
