Vieux Carré Commission Foundation

We’re over the moon to announce the launch of the new branding for New Orleans’  Vieux Carré Commission Foundation!

After a deep dive into branding goals, we collaborated with Executive Director, Brook Tesler, to design a new logo that reflects the French Quarter’s historic ironwork, beloved color palette, and even incorporated a nod to the shutter dog – window shutter hardware true to age-old French Quarter aesthetic.

Our client was also stoked!


“Our nonprofit needed a rebrand that would be strong and appeal to a younger audience while not alienating a much older, more traditional demographic. The Von Mack Team patiently worked with us to come up with a new logo and rebranding guidelines that incorporate traditional elements and colors in a modern, fresh format. This team provided a bespoke experience that made our small organization feel important!”

Brook Tesler, Executive Director

Vieux Carré Commission Foundation”

vccf brand guide

tourism branding


Additional Work

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Tourism Tactics By Tico


Panama City Adventures


BK House