It’s no secret that we’re suckers for a good swamp tour… if produced well, these types of excursions connect guests with nature, stay unobtrusive to animals, and are tons of adventurous fun!
So when the folks at SwampTours.com approached us with the idea of this super niche new OTA brand, offering select, cultivated tour options, we were all over it!
The end result is the completely custom designed, conversion strategized, informational, gorgeous website that launched in January 2020.
Featuring a super streamlined navigation structure for clarity, a “sticky” interactive swamp tour guide, various booking intent call outs, chatbox integration, tiered promo codes, and a full interface with Bokun, SwampTours.com was designed mobile first to match with users “on the go.”
This site is next level. It is all things swamp tour. And we’re pinching ourselves to work on this project.
Supporting elements to the site include organic social posts roll out – that are fun and cohesive with brand – and include supplier feed automation. Other digital marketing like social / ppc campaigns round out the marketing mix.
In social, campaigns were launched to increase brand authority with a likes campaign, which generated 19,556 likes in one year, at a cost per page like averaging under $0.17 USD. Bookings were then generated with direct link clicks that averaged less than $0.87 USD.