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Tourism Attractions Marketing

Evaluating Advertising For Attractions: A Visit With Shreveport Bossier CVB

This month, we had the honor of visiting Shreveport – Bossier, Louisiana’s Other Side to discuss advertising for attractions with their Attractions Association. Delving into the topic, “Check Me Out! Evaluating Advertising Within Attractions,” our group discussion featured assessment strategies, tools, and tips for tourism marketing in digital, print, and beyond. Big thanks to everyone who came out!! To read more, …

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Digital Marketing Campaign Tourism

Digital Marketing Campaigns For Business

By: Abby Sanders Whether you have 100 employees or 1, chances are you’re already engaging in some type of marketing – whether it’s a taco car wrap or Instagram posts of your avocado toast. But can you define the strategy behind it? There’s a big difference between piecemeal ad investments and a thought-out, start to finish marketing campaign. Here’s why …

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