Three Reasons Your Travel Brand Needs A Style Guide
If you’re not standing out in tourism, you’re doing it wrong. The most prominent companies thrive off of branding. So, are you a Marilyn or are you more of an Audrey? Branding keeps your company’s individuality and culture as a point of reference for consumers. It can be difficult as
November 28, 2022
A New Von Mack Series? We’ve Got The Tea
Say hello to The Tourism Tea – a limited series Social Cast! Each week, we’ll release a sip-sized animated convo of what’s hottest in the NOW. This is our way of weeding through the burdensome details of ALL of the webinars, ALL of the podcasts, and ALL of the news
March 17, 2021
An Interview With JAMNOLA: How They Opened to Sky-High Ticket Sales Mid-COVID.
New Orleans thrives on joy, art, and music. But after the last few months, folks in the Crescent City could certainly use another reason to smile. And in the face of a global pandemic, we saw something special set up shop. It was a brand new experience breaking the downturned
September 23, 2020
The Comeback Story of 2020: QR Codes
We’ve all spent at least half a year in partial isolation: meeting up with friends over Zoom instead of a coffee shop, sitting at arm’s length from relatives who normally give the best hugs, and pushing back the family reunion another year. It’s left us all craving experiences that are
September 2, 2020
Missed The Webinar? We Got You, Boo!
Welcome to new territory. Global pandemic? Check. Tourism lock down? Virtually everywhere. Feelings of hopelessness and despair? Sometimes. Oh! And now there’s all of those things you need to learn. We get it. We’ve been bombarded too. It’s that anxious, nagging sense of “running in place.” That’s why we decided
July 29, 2020
UX Design for Tourism Sales
UX (or user experience) design has become a hot topic in every industry, and travel is no exception. As consumers are booking more and more features of their trip on the go – from the hotel room to the paddle boat tour, and transportation in between – a hassle-free and
March 10, 2020
6 Common Problems with Google Ads (And How to Solve Them!)
Tell us if this sounds like you: you spent hours building your Google Ads campaign, replete with carefully chosen keywords, clever headlines, and decked out with your finest automated extensions. You went live. And after getting through “the learning stage,” things are smooth sailing! “Managing Google Ads isn’t so bad
November 20, 2019
Don’t Spook New Customers! Avoid these common digital marketing mistakes.
This time of year brings out all the usual Halloween themes: hairy spiders, gory zombies and flocks of bats that adorn front lawns. But in the digital world, nightmares tend to involve low click through rates and 404 errors. In the spirit of the season, we’re offering up a list
October 10, 2019
Lt. Governor’s Travel Summit: A Trade Show Marketing Case Study
The Louisiana Travel Summit draws in the biggest names in our state’s tourism industry. As always, we enjoyed the opportunity to learn more about what everyone has been up to, and catch up on travel trends between mimosa toasts and bloody mary breaks. Leading up to the event, we were
September 17, 2019
Google Launches New Travel Report… And It’s Time To Level Up
One could argue that Google knows approximately everything, so we take full advantage when they reveal their insights. This month, they released a new report focusing exclusively on how travelers search for experiences, and yes, we geeked-out a little. Packed with insightful, up-to-date travel stats, “Think With Google” dropped a few #truthbombs
May 24, 2019
