Eco Endeavors
Google Ads // Meta Advertising // Organic Social Media Management // Tourism Marketing Strategy // Paid Search // Paid Social
Eco Endeavors runs guided kayaking, snorkeling, wildlife excursions, and private eco-adventures out of Marco Island along Florida’s Gulf Coast.
Von Mack handles their Google Ads, Meta advertising, organic social media management, and tourism marketing strategy.
The Strategy
Vacation travelers don’t pick an adventure tour the way they pick a gas station. The decision happens in layers. A search at 11pm while planning the trip. A saved Instagram post two weeks before departure. A return visit to the website the morning of. Most tour operators only show up for one of those moments and hope for the best.
Von Mack built Eco Endeavors’ program to cover all of them. Paid search captured travelers already hunting for something to do on the water. Meta advertising reached them earlier, while the itinerary was still soft and suggestible. Organic social handled the trust layer: the quiet due diligence every traveler does before they hand a stranger a credit card and climb into a kayak.
Each channel fed the others. Search data showed where booking intent was sharpest. Meta revealed which creative angles were building momentum. Organic showed which parts of the Eco Endeavors experience made the brand feel real, local, and worth the afternoon. Those signals shaped targeting, budget, and creative decisions across the full season.
When a tourism marketing strategy is built around how travelers actually make decisions rather than how brands wish they did, the math gets very different. That’s what happened here.
Google Ads: 18.72x ROAS
A traveler searching “kayaking tours Marco Island” or “wildlife excursions near me” is not browsing. They’re deciding.
The paid search program was built to meet that moment and convert it into a direct booking.
Q1 Results:
- 18.72x ROAS
- $64.3K in conversion value
- 151% year-over-year revenue growth from Google Ads
- 126% increase in purchases year over year
- $24.93 cost per purchase, down 45%
- 16.05% click-through rate
- 66% decrease in cost per click
- 1,399 clicks, up 103% year over year
- 8,717 impressions, up 42% year over year
Pause on that CTR for a second. A 16.05% click-through rate in a crowded Gulf Coast tourism market means travelers weren’t just seeing Eco Endeavors in search results. They were choosing them over every other option on the page. With CPC down 66% and purchases up 126%, paid search became one of the most efficient direct booking engines in the account.
Meta Advertising: $42,391.66 in Tracked Tour Revenue
Nobody books a kayak tour the moment they first see an ad. Meta’s job was to keep Eco Endeavors visible and compelling during the comparison phase: the scrolls, the saves, the “add this to the trip” moments that happen days or weeks before anyone actually books.
Campaigns ran across Marco Island and a 25-mile radius, combining conversion advertising with engagement activity. Audiences layered interest-based segments with lookalike audiences built from customer, follower, email, purchase, and engagement data.
Since March 2025:
- $42,391.66 in tracked tour revenue
- 98 tracked purchases
- 7.35x blended ROAS across conversion campaigns
- $58.83 average cost per purchase, down to $35.71 by month four
- 16,662 engagements
- 39,729 reach from engagement campaigns
- 66% reduction in cost per engagement
ROAS climbed from 6.73x to 12.32x across the first four months. Accounts that are built right get sharper as they learn. This one did.
Organic Social: 1,495%+ Revenue Increase
Every traveler who gets close to booking a tour does the same thing: they check. They look for recent posts, real photos, actual guests on the water. They want to know the company is alive, local, and worth two hours of their vacation. Organic social media is where a tour brand either earns that final beat of confidence or loses it to a competitor with a better feed.
Von Mack built Eco Endeavors’ content around the actual experience: guides, wildlife, private tours, water conditions, the specific texture of a real day on the Gulf Coast. Not stock vibes. The real thing.
- 1,495%+ increase in organic social revenue, season to date
- 141% increase in purchase conversion rate from organic social
When organic social converts at that rate, it means the content is doing something beyond engagement. It’s closing.
If your tour, attraction, or hospitality brand is ready to build a stronger direct-booking program, Von Mack Agency specializes in tourism marketing built for exactly this.
See more of our work or get in touch and let’s talk about what’s possible.
