Crab Island Runner
Website Redesign
The Power of a Watersports Website with Crab Island Runner
How does a tourism marketing agency bring the thrill of watersports to the digital realm? You need a fully fleshed out website, with pinpoint precision for tourism sales.
#TeamVonMack’s launch of Destin, Florida’s Crab Island Runner website offers a deep dive into this process. Beginning with a completely bespoke strategy, we worked with our client to develop a framework for the designs tailored to reflect the adventurous spirit of Crab Island Runner, but more importantly – capture sales. Leaning hard into mobile-first usability, our design team worked closely with programmers to develop a website based in WordPress, ensuring longevity and flexibility for future updates. From there, we worked to test and perfect functionality and beautiful calls to action, crafting content to engage, inform, and motivate, seamlessly integrating key SEO terms without compromising the narrative’s flow. The result? A website that doesn’t just inform but also excites and motivates users to explore the watersports activities available.Crab Island Runner’s Website Highlights
- Mobile-First Design: Embracing a mobile-first design philosophy, we ensured that every call to engagement and conversion highlight is accessible at the tap of a finger, recognizing the modern user’s preference for handheld devices.
- Intuitive User Experience: Designed with the user in mind, the website features easy navigation and a clean, modern layout that ensures visitors can find information quickly and effortlessly.
- Vibrant Visuals: Captivating images and videos showcase the breathtaking experiences Crab Island Runner offers, from jet skiing to parasailing, immersing users in the adventure before they even set foot on the boat.
- Custom Inventory Display Management: Easy inventory “grouping” feature custom developed on the back end, easily activating, showcasing, or hiding select inventory by type or launch destination.
- Responsive Design: Flawless performance across all devices, from smartphones to desktops.
- Third Party Integrations: Seamless integrations with the WaveRez reservation system, social media, mailing list signup, and more.
- Google Maps: Interactive Google Maps feature on contact page for easy location-finding.
