Method

We identified high search volume and commercial intent keywords, and got to work on improving the pontoon boat page’s page rank, and the website’s overall crawlablity, prioritizing the pontoon boats page. We optimized the pontoon boats page to target a cluster of pontoon related keywords, as well as the Google Business Profile. We also brainstormed and combined the keywords to create optimized anchor text, to create optimized internal links that target our keywords of choice, to send the correct signals to Google’s crawler. We achieved a jump in average position for our targeted keywords from 29 to 16, YOY, in six months.