Muddy hiking boots on a rugged trail after a guided adventure show a traveler actively participating in the experience

From Geography to Identity: The Tourism Marketing Shift You Can’t Afford to Miss

Sell Identity, Not Geography We know. Your sunsets are spectacular. Yes, your drone pilot absolutely deserves some kind of award for that coastline footage. You’ve reached the point where your destination, tour, or attraction no-doubt exists on planet Earth, and it is lovely. Unfortunately, stunning scenery has become the expectation.

Running of the bulls overhead view

It’s Community That’s Rewiring Travel Marketing in 2026

Updated with new references and insight on January 13th, 2026. We Don’t Trust the Internet Anymore But We Still Trust Each Other: How Community Is Rewiring Travel Marketing Back in the day, you could Google “best food in Lisbon” and land on a charming blog written by someone who types

Two women in a train taking a picture

The Real Story Behind National Travel and Tourism Week

Every May, the travel and tourism industry takes a moment to remember “the why.” In a tradition founded decades ago in the Capitol corridors of Washington, D.C., it’s celebrated now as a story of resilience, recognition, and the voices that made it matter. And it continues to shape how we

piggy bank with sunglasses on on the beach

Wallets Over Wanderlust: Inflation Spending Trends Tourism Marketers Need to Know

Ever get the feeling that travelers are clutching their wallets just a little bit tighter these days? You’re not imagining it.  Unfortunately, the post-pandemic travel boom has cooled off, and overall travel spending may actually be down. But that doesn’t mean people have stopped traveling altogether. It just means they’re