Should You Go Phygital?
Advertainment. Freemium. Hyperlocal. Marketers just love mashing words together, and “phygital” is the latest installment. Love or hate the grammatical decision, it encapsulates a pretty cool, and growing, advertising trend. So what does it mean to “go phygital”? And what does it look like in action in the travel and
August 18, 2021
Can You Go Video for FIVE Days? An Incentivized Learning Challenge with A Chance to Win Big
If you’ve heard anything about social media lately, it’s that video is here to stay. And while this unfortunately means that your steady roll of crowd-sourced images does far less for your brand than it did in 2017, we have good news! With practice, video posts are not as time consuming
August 16, 2021
How To Make An Instagram Reel In 5 Easy Steps
Who’s ready to “reel” in the views and widen your audience reach on Instagram? No? We understand that you could be anxious, or overwhelmed with the sheer number of possibilities. But don’t worry… #TeamVonMack is to the rescue! We’ve compiled 5 easy steps that will teach even the most novice
May 25, 2021
How Tour Companies & Tourist Attractions Can Hack Instagram With Reels
The average engagement for Instagram posts is less than 3%. But did you know that there’s a hack? If you post your content as a “reel” it will bring it directly to the app’s “Explore” page. We tried this at Von Mack, and were met with huge results. So did
May 17, 2021
A New Von Mack Series? We’ve Got The Tea
Say hello to The Tourism Tea – a limited series Social Cast! Each week, we’ll release a sip-sized animated convo of what’s hottest in the NOW. This is our way of weeding through the burdensome details of ALL of the webinars, ALL of the podcasts, and ALL of the news
March 17, 2021
Hey 2020! We’re Breaking Up
Dear 2020, It’s over. We’re sick and tired of this craziness. We’ve got a hot date with next year, and we’re already late to the party. Thanks for the toxic relationship of epic proportions. Sure, you gave us illustrious gifts like Tiger King and UFO sightings, but you ripped our
December 29, 2020
Von Mack Turns 3! An All Night Long Pro Bono Celebration
Join us on October 15th for a night of giving back! We’ll be celebrating our agency’s THIRD BIRTHDAY by pulling an “all-nighter” here at our New Orleans office. And be warned, this is not your average party. As 2020’s been such a trying year for our community, we’ve decided to
October 6, 2020
An Interview With JAMNOLA: How They Opened to Sky-High Ticket Sales Mid-COVID.
New Orleans thrives on joy, art, and music. But after the last few months, folks in the Crescent City could certainly use another reason to smile. And in the face of a global pandemic, we saw something special set up shop. It was a brand new experience breaking the downturned
September 23, 2020
The Comeback Story of 2020: QR Codes
We’ve all spent at least half a year in partial isolation: meeting up with friends over Zoom instead of a coffee shop, sitting at arm’s length from relatives who normally give the best hugs, and pushing back the family reunion another year. It’s left us all craving experiences that are
September 2, 2020
Missed The Webinar? We Got You, Boo!
Welcome to new territory. Global pandemic? Check. Tourism lock down? Virtually everywhere. Feelings of hopelessness and despair? Sometimes. Oh! And now there’s all of those things you need to learn. We get it. We’ve been bombarded too. It’s that anxious, nagging sense of “running in place.” That’s why we decided
July 29, 2020
