Don’t Spook New Customers! Avoid these common digital marketing mistakes.
This time of year brings out all the usual Halloween themes: hairy spiders, gory zombies and flocks of bats that adorn front lawns. But in the digital world, nightmares tend to involve low click through rates and 404 errors. In the spirit of the season, we’re offering up a list
October 10, 2019
Lt. Governor’s Travel Summit: A Trade Show Marketing Case Study
The Louisiana Travel Summit draws in the biggest names in our state’s tourism industry. As always, we enjoyed the opportunity to learn more about what everyone has been up to, and catch up on travel trends between mimosa toasts and bloody mary breaks. Leading up to the event, we were
September 17, 2019
5 Ways Tour Companies Can Maximize Gallery Ads
Google is rolling out a new ad format that feels like it was made for tour operators. The new gallery ads are mobile only, and allow you to showcase multiple images at once. So you can serve up action shots from all of your best excursions, right in the search
July 2, 2019
Google Launches New Travel Report… And It’s Time To Level Up
One could argue that Google knows approximately everything, so we take full advantage when they reveal their insights. This month, they released a new report focusing exclusively on how travelers search for experiences, and yes, we geeked-out a little. Packed with insightful, up-to-date travel stats, “Think With Google” dropped a few #truthbombs
May 24, 2019
How is Tourism Marketing Unique?
There are some near-universal marketing truths, but let’s just say that tourism world has its quirks. A “one size fits all” messaging strategy isn’t going to cut it in this industry. In tourism – specialization is key, and this holds true to everything from sales, to operations, to absolutely every
April 23, 2019
Boost Your Tourism Business On Peak Travel Days
In the tourism industry, everyone knows that you need to prepare for big travel weekends. Whether you’re a ski lodge in Denver looking forward to the first snow, or a hotel in Pensacola that picks up during spring break, making the most of your busiest days is critical. We’re all
April 9, 2019
Here’s How to Blog For SEO | The Special White Paper Edition
Blogging is one of the most effective marketing tools for any business. In the short-term, it keeps your brand relevant for existing followers. And if it’s done right, your post will continue to generate site visits and paying customers month after month. Writing a blog takes time, patience, and (usually)
March 11, 2019
Your 2019 Marketing Automation Challenge
Have you ever woken up in a panic, remembering a forgotten report that never got sent out? Let’s leave those back in 2018. We can find you some extra hours in the week, without compensating any of your marketing goals. By shortening the time it takes to accomplish some daily
January 14, 2019
Tourism Marketing in 2019: How to Stick to Your New Year’s Resolutions
New Year’s resolutions should last long after the champagne’s been popped. With just a little extra planning, you can give yourself a path to success for all of 2019.
December 20, 2018
Turning Great Reviews Into Brand Ambassadors
By: Abby Sanders Just about every customer-facing business has experienced that moment of terror brought on by a one-star review. From posting the perfect response, to researching and resolving the problem – damage control sucks up a lot of time and energy. Meanwhile, glowing reviews typically get a quick “Thank
December 4, 2018
