

3 Tips for Marketing an Experience
By: Abby Sanders Marketing for experiences. Imagine it’s one of those nights when you just can’t decide what you want for dinner. To make up your mind, do you picture a list of menu items? Or imagine yourself eating a medium rare cheeseburger with some crispy romaine lettuce, next to
July 10, 2018

Evaluating Advertising For Attractions: A Visit With Shreveport Bossier CVB
This month, we had the honor of visiting Shreveport – Bossier, Louisiana’s Other Side to discuss advertising for attractions with their Attractions Association. Delving into the topic, “Check Me Out! Evaluating Advertising Within Attractions,” our group discussion featured assessment strategies, tools, and tips for tourism marketing in digital, print, and beyond.
June 25, 2018