TIPSY TIKI
Website // Branding // Social Media Campaigns // Google Ads
A Bold New Brand Sets Sail in Destin
When a brand-new product hits the Destin waters, it needs more than just a boat to make waves. Tipsy Tiki came to The Von Mack Agency with a fresh concept: a gorgeous floating tiki bar unlike anything the Emerald Coast had seen before.
Our task? Bring this unique watersports experience to life with branding, website design, and a launch campaign that would rock the boat from day one.
About the Project
The concept for Tipsy Tiki was a showcase that went beyond a charter or pontoon rental. It represented a newer category in the Destin market and needed the right foundation to succeed. To do this, Von Mack rolled out:
- Distinctive branding that stood out as much as the boat itself.
- A high-performance website built with watersports website design best practices. This includes mobile-first UX and seamless booking integrations to drive conversions.
- Launch-ready marketing campaigns across Google Ads and social media to ensure awareness and bookings from the start.
Execution
We built Tipsy Tiki branding from the ground up with an identity as bold as the boat itself. The branding carried through every touchpoint, from playful design elements to a color palette that demanded attention on the water and online.
On the website side, we prioritized mobile-first UX, integrating directly with Waverez to make booking seamless for guests browsing on their phones.
To ensure the launch reached the right audience immediately, we rolled out a coordinated campaign that included both Google Ads and social media marketing, creating instant visibility and driving bookings from day one. Every piece worked together to make Tipsy Tiki not only memorable, but market-ready.
How We Tackled Tourism Branding:
- We created a bold, standout identity that reflected the energy of a floating tiki bar.
- Developed a playful yet polished logo and icon set that carried across all assets.
- Designed a visual system with colors and typography that made the brand pop both online and on the water.
- Ensured every design element connected back to the fun, social experience of the product.
For Our Custom Designed & Developed Website, We:
- Wireframed out and built the site with strategic button placement, to create a layout built to maximize guest action.
- Optimized the site for mobile-first UX design for guests booking on the go.
- Implemented direct, intuitive booking through Waverez – the watersports industry’s go-to reservation platform.
For Campaigns Roll-Out, We:
- Launched targeted Google Ads to capture high-intent watersports searches in Destin.
- Built social media ad campaigns that drove awareness and bookings from the start.
- Structured creative and messaging to highlight the uniqueness of a tiki boat experience.
- Coordinated timing so all paid channels aligned with the official product launch for maximum impact.
The Result
Let’s just say that Tipsy Tiki made an entrance, y’all. It entered the Destin market with a strong presence and an identity that immediately caught attention.
The website delivered seamless mobile bookings, creating a frictionless path from discovery to purchase. Paid campaigns built momentum right from launch and positioned the brand as a fresh choice in a competitive watersports scene.
With bold visuals and a playful identity, the boat is quickly recognized as an experience designed to stand out. The client is thrilled, we’re over the moon, and guests are lining up to rock the boat.
What This Means for You
Whether it’s watersports marketing, tiki boat branding, or bringing a totally new tourism product to life, Von Mack specializes in helping operators launch and scale in competitive markets.
Want results like Tipsy Tiki? Explore our full-service offerings:
- Branding & Creative
- Website Design & UX
- Google Ads & Paid Media
- Social Media Organic Management & Marketing
