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event marketing

Lt. Governor’s Travel Summit: A Trade Show Marketing Case Study

The Louisiana Travel Summit draws in the biggest names in our state’s tourism industry. As always, we enjoyed the opportunity to learn more about what everyone has been up to, and catch up on travel trends between mimosa toasts and bloody mary breaks.  Leading up to the event, we were well aware that Summit’s “Partner Showcase” brings out some pretty …

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SEO Tourism Marketing

Here’s How to Blog For SEO | The Special White Paper Edition

Blogging is one of the most effective marketing tools for any business. In the short-term, it keeps your brand relevant for existing followers. And if it’s done right, your post will continue to generate site visits and paying customers month after month. Writing a blog takes time, patience, and (usually) a rather painstaking editing process. So make sure your hours …

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tour review strategy

Turning Great Reviews Into Brand Ambassadors

By: Abby Sanders Just about every customer-facing business has experienced that moment of terror brought on by a one-star review. From posting the perfect response, to researching and resolving the problem – damage control sucks up a lot of time and energy. Meanwhile, glowing reviews typically get a quick “Thank you for the kind words” before we move on to …

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