AI for Travel: Best Practices
For tourism brands, AI can be an incredibly powerful asset. And we get it: maybe you’ve played around with having ChatGPT write some of your emails, didn’t love the results, got annoyed, and went back to your normal routine. No shame there! But even freebie versions can help you streamline
August 12, 2024
Here’s How to Kickstart a Tourism Marketing Rebrand
If the word “rebrand” sounds daunting, we get it. But freshening up your vibe can be fun, rewarding, and have major payoffs for your business. We’re here to help you decide if it’s the right time to reinvigorate your brand look and feel – plus, we’ve even included a ready-to-go
August 12, 2024
How Smart Brands Are Leaping Over Cookie Barriers in Travel
Welcome to the digital marketing frontier, where the once-reliable cookie has crumbled, leaving brands in search of new strategies to connect with their audience. Try not to see it as a setback, but rather a golden opportunity to forge deeper, more meaningful connections with travelers. But can confirm: yes, it’s
February 2, 2024
Shining Bright: Team Von Mack’s Eryn Loria Wins PRSA Spotlight Award
Here at Von Mack, we call Eryn Loria many things: “Content Marketing Specialist Extraordinaire,” our resident “Ray of Sunshine,” company DJ, and “Marketing Maven,” just to name a few. We can now add “Rising Star” to the list. On November 16th, 2023, Eryn earned the prestigious Rising Star Individual
November 17, 2023
Tourism Marketing in the Midst of Economic Shifts
We get it. Economic downturns can be daunting, especially for industries like tourism, which is reliant on discretionary spending. When budgets are tight, spending gets tighter. And for the tourism sector, this means fewer bookings, reduced foot traffic, and potentially lower revenue. But it’s not all doom and gloom. With
October 16, 2023
Three Reasons Your Travel Brand Needs A Style Guide
If you’re not standing out in tourism, you’re doing it wrong. The most prominent companies thrive off of branding. So, are you a Marilyn or are you more of an Audrey? Branding keeps your company’s individuality and culture as a point of reference for consumers. It can be difficult as
November 28, 2022
A New Von Mack Series? We’ve Got The Tea
Say hello to The Tourism Tea – a limited series Social Cast! Each week, we’ll release a sip-sized animated convo of what’s hottest in the NOW. This is our way of weeding through the burdensome details of ALL of the webinars, ALL of the podcasts, and ALL of the news
March 17, 2021
Missed The Webinar? We Got You, Boo!
https://youtu.be/m9J2b0v23bA Welcome to new territory. Global pandemic? Check. Tourism lock down? Virtually everywhere. Feelings of hopelessness and despair? Sometimes. Oh! And now there’s all of those things you need to learn. We get it. We’ve been bombarded too. It’s that anxious, nagging sense of “running in place.” That’s why we
July 29, 2020
UX Design for Tourism Sales
UX (or user experience) design has become a hot topic in every industry, and travel is no exception. As consumers are booking more and more features of their trip on the go – from the hotel room to the paddle boat tour, and transportation in between – a hassle-free and
March 10, 2020
11 Tips to Make Customers Fall for Your Travel Brand
People are pretty picky about their brand allegiance these days – and that’s especially true in travel and tourism. If you want a person’s long-term referral business, expect to do some wooing. So in honor of everyone’s favorite commercialized, stress-inducing and sometimes-nauseating holiday, (cough, Valentine’s Day, cough), we’re showing our
February 5, 2020