vccf brand guide

Vieux Carré Commission Foundation

Branding

Our client was also stoked!

We’re over the moon to announce the launch of the new branding for New Orleans’  Vieux Carré Commission Foundation!

After a deep dive into branding goals, we collaborated with Executive Director, Brook Tesler, to design a new logo that reflects the French Quarter’s historic ironwork, beloved color palette, and even incorporated a nod to the shutter dog – window shutter hardware true to age-old French Quarter aesthetic.

“Our nonprofit needed a rebrand that would be strong and appeal to a younger audience while not alienating a much older, more traditional demographic. The Von Mack Team patiently worked with us to come up with a new logo and rebranding guidelines that incorporate traditional elements and colors in a modern, fresh format. This team provided a bespoke experience that made our small organization feel important!”

Brook Tesler, Executive Director

Vieux Carré Commission Foundation”

 

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