"Mastering otas"
Book Publishing // Branding // Design // Landing Page Design & Build
In a new type of venture for #TeamVonMack, we’ve moved into book publishing! Well, very very niche book publishing.
We’re specifically talking tourism-based literature, here, y’all.
When our long-time client Greg Fisher initially reached out to us with the idea, we knew that it would be an honor to put together something beautiful for the very first guidebook all about OTAs. Not only is it something needed within the tourism industry, it’s a topic only an expert can truly write about. And as this one comes from the founder and mastermind behind Tripshock, it was obvious that this would be good.
So we set to work to make things beautiful.
Correction: We set out to make things beautiful and functional.
Starting with reviewing and editing the copy, we worked in close collaboration with the author to break out the loads of “content gold” into bite-sized, easy-to-digest sections – adding visual charges to boot.
We then designated spots throughout the copy to add even more visuals – lining out where diagrams, images, and pull quotes should go.
Moving into design, we conceptualized the look and feel of the entire book! The idea was to showcase a true “pocket guide” feel whilst adhering to the “watersports” basis of Tripshock, which lists a variety of inventory across beach destinations by nature.
Once the book’s vision had been fully beautified, we designed a dedicated landing page to facilitate sales and lead capture. You can see that in its full glory at www.MasteringOTAs.com.
We suggest paying the site a visit to take in all its glory – then why not? Buy a copy of your own while you’re there!
