Gilligan’s Watersports
Gilligan’s Watersports’ Innovative Website Redesign
This year, #TeamVonMack partnered with Gilligan’s Watersports, a longstanding provider of water-based activities in Destin, Florida, to breathe new life into their company’s website.
The result? Beyond gorgeous. And the functionality is next-level.
About the Project
Our collaboration aimed to reimagine their website with a mobile-first approach, enhancing accessibility and functionality for a growing audience that increasingly relies on smartphones and tablets for planning their activities. By focusing on user-centric functionality, we applied advanced tourism UX design principles to develop a website that not only facilitates an easier and faster booking experience but also seamlessly adapts to various screen sizes and orientations, making it a pleasure to navigate.
Execution
- Responsive & Mobile-First Website Redesign: We developed a sleek, responsive design that adapts seamlessly to various devices, ensuring optimal user experience.
- User-Centric Design: Advanced tourism UX design principles were applied to create a vibrant, easy-to-navigate site that enhances user interactions and satisfaction.
- Simplified User Journey: We optimized the conversion pathway, making it easier and quicker for users to navigate from landing on the site to completing a booking.
- Richer Visual Content: High-quality images and videos better showcase the watersports experience, attracting more engagement.
- Interactive Content Integration: Developed engaging, interactive elements to captivate users and encourage deeper exploration of the site.
- Location Services Enhancement: Integrated Google Maps for straightforward directions and easy accessibility to Gilligan’s physical location.
The Impact
- Stronger Brand Presence: The redesign has reinvigorated Gilligan’s brand online, aligning it more closely with their market-leading history in Destin.
- Enhanced Mobile Engagement: Significant increases in mobile traffic and engagement have been observed since the redesign, confirming the effectiveness of the mobile-first strategy.
- Operational Improvements: Our custom solutions have simplified backend operations, enhancing the overall efficiency of front-facing listings management.
- Improved Load Times: Faster website speed enhances user satisfaction and aids SEO rankings.
- Enhanced Analytics: Advanced tracking provides deeper insights into user behaviors and preferences.
The new website for Gilligan’s Watersports perfectly integrates superior design with exceptional functionality, ensuring every visitor’s experience is both intuitive and enjoyable. This is the foundation for online growth in rankings and in effect, sales.
We’re excited to see folks in Destin dive right into the new interface.
If you’re ready to get next-level with your digital presence, remember, we’re here to help. Contact us today to get moving on a custom new build!