Louisiana Holiday Trail of Lights

Website Redesign

For Immediate Release: Louisiana Holiday Trail of Lights Gets a Rebrand from Von Mack

The popular attraction that draws visitors from across the state is changing their look for a bright and merry 2021 re-launch. New Orleans, Louisiana; November 16th, 2021 – Von Mack Agency, the New Orleans-based marketing firm known for worldwide work in tourism, is proud to announce the launch of a fresh, new look for the Louisiana Holiday Trail of Lights. The Holiday Trail of Lights has been making holidays a little brighter in Louisiana for nearly three decades, with festive events organized across northern Louisiana. The events typically take place from mid-November to New Years, but the new rebrand is already live on the Trail of Lights website: https://holidaytrailoflights.com/. The team behind the Holiday Trail of Lights is thrilled to take part in bringing back in-person events at a time when Louisiana residents need lights, community, and a festive spirit more than ever. The rebrand of their website, campaigns, and marketing materials comes at the perfect time to elevate the brand and invite even more festival-goers to partake.

The launch includes a rebranding across the entire website, www.holidaytrailoflights.com, to make it mobile-friendly, visually appealing, and help visitors find the exact event information they’re looking for, fast. The new branding will also include everything from ads, to rack cards, to digital campaigns, all serving a part in one effort: to help the Holiday Trail of Lights stand out for all the right reasons.

The Holiday Trail of Lights helps draw Louisiana residents to locally owned attractions and restaurants. They offer themed itineraries and group tours, along with a full calendar of events that are open to all. Its leadership team is excited to get even more exposure this holiday season with the help of Von Mack. In addition to visiting their website, locals in northern Louisiana can expect to see the Trail of Lights on their Facebook feeds, Instagram stories, and in their email inbox.

Von Mack and the Holiday Trail of Lights are thrilled to partner together in supporting local, Louisiana businesses, and offering a range of events that are free and open to the public.

“We felt it was time for a refresh – a new look – for our website. We love the interactive elements that Von Mack was able to incorporate and hope that visitors find it as user-friendly as we do!” – Kelli West, Holiday Trail of Lights 2021-2022 Chairman

“Working with VonMack Agency to redevelop www.HolidayTrailofLights.com was an excellent experience! Their dedicated and experienced team delivered an updated user experience, enhanced our creative, and created a streamlined marketing strategy to help us launch it all. I highly recommend VonMack Agency to reimagine your destination marketing!” – Aly Velasquez, Marketing Manager at Shreveport-Bossier Convention and Tourist Bureau and Marketing Chair for Louisiana Holiday Trail of Lights.