Here at Von Mack, we call Eryn Loria many things: “Content Marketing Specialist Extraordinaire,” our resident “Ray of Sunshine,” company DJ, and “Marketing Maven,” just to name a few. We can now add “Rising Star” to the list. On November 16th, 2023, Eryn earned the prestigious Rising Star Individual Award of Excellence from the Public Relations Society of America …
We get it. Economic downturns can be daunting, especially for industries like tourism, which is reliant on discretionary spending. When budgets are tight, spending gets tighter. And for the tourism sector, this means fewer bookings, reduced foot traffic, and potentially lower revenue. But it’s not all doom and gloom. With the right outlook, a solid strategy and a sound mind, …
Did you know that 2022 is supposed to be “tourism’s year of the GOAT”? While the moniker sounds ridiculous, its premise embodies what Expedia has donned a brand new travel mindset projected to take over. Leading with an acronym that stands for “Greatest of All Trips,” it comes with the notion that folks have shifted to a “no-regrets” style of travel. …
By now, you know that Instagram Reels are here to stay. Over the past year, we’ve written about how short-form video rules the roost on social, we’ve led workshops and discussions on the topic, and we even launched a Tourism Reels Challenge! So with that, we thought it useful to put together a summary piece as easy reference for folks …
And here we are, facing 2022. Armed with a passion for experiences, a few lingering COVID lbs, and a tough upper lip, the typical tourism professional now stands ready for anything, positioned in a playing field with a goal-line that just won’t stay put. Yes, there are grants. And tons of collective learning! But what does one actually do? Clearly, …
FOR IMMEDIATE RELEASE Von Mack Agency, Inc. – Digital Marketing is expanding and New Orleans’ world-class tourism marketing firm has hired Shahinoor Hafez to keep a set of fresh eyes on the latest tools and trends. “Tourism marketing evolves by the day, so it’s especially important to have a team hungry for the newest and best there is. Shahi’s unique …
After a full month of learning together, tagging one another, and full-diving into Instagram Reels, it is FINALLY time to announce the #TOURISMREELSCHALLENGE winners!! The amount of participation blew our minds, and the increase in engagement from screenshots we received followed suit. Because there was just SO MUCH growth to be recognized, we decided to recognize not one, not two, …
Advertainment. Freemium. Hyperlocal. Marketers just love mashing words together, and “phygital” is the latest installment. Love or hate the grammatical decision, it encapsulates a pretty cool, and growing, advertising trend. So what does it mean to “go phygital”? And what does it look like in action in the travel and tourism industry? We’ll break it down and give you a …
If you’ve heard anything about social media lately, it’s that video is here to stay. And while this unfortunately means that your steady roll of crowd-sourced images does far less for your brand than it did in 2017, we have good news! With practice, video posts are not as time consuming or as complicated as you would think. Now, after you …
FOR IMMEDIATE RELEASE Von Mack Agency, Inc. – New Orleans’ leading boutique tourism marketing firm – continues to grow by leaps and bounds into the new year. The agency has hired Ethan Rodrigue, communications industry veteran and Louisiana Tourism Leadership Academy graduate, to facilitate this growing footprint as their newly appointed Accounts Manager. Rodrigue brings over six years …
