Scottsdale Bach: Turning Up the Heat on Bachelorette Trip Planning

This year, #TeamVonMack is stoked to partner with Scottsdale Bach to take the lead magnet game to the next level. Reimagining their Scottsdale Bach Guide into a must-have party planner’s dream, the strategic vision centers on using its high-powered lead generator potential to drive smart social media and Google Ads that actually work.

To kick things off, we gave the piece a fresh new design, packing in even more insider tips, and making sure it had all the right details to help party planners nail the perfect Scottsdale trip. Next, we launched social media ad campaigns designed to stop scrollers in their tracks and get them to download it. We wanted to build hype, generate leads, and grow Scottsdale Bach’s email list for future marketing.

And we didn’t stop there. We also kicked off a Google Ads strategy to back up the campaign, targeting exactly the people searching for bachelorette trip planning help. This integrated approach maximized visibility and reinforced brand authority in the market.