Featuring a strategic move beyond their former name, New Orleans Architecture Tours, their new presentation speaks to their growing umbrella of tour types while still keeping close to the epic cultural value they provide to visitors. Together, we developed a look and feel that calls out to eyes when placed on tshirts or collateral like fans, and keeps that “pop” while having the perfect NOLA hue. The new website features an interactive “sticky” element on desktop to engage users to dive more into tour offerings, via insightful tidbits that pop up over familiar landscapes. It also visually displays tour types in color categories which further solidify the brand. We look forward to the continual evolution of all that NOLA Tours has to bring. Be sure to check them out online and show them some love on social!