Gilligan's Watersports
Website // Branding // Social Media Campaigns // Google Ads
Gilligan’s Watersports’ Innovative Website Redesign
This year, #TeamVonMack partnered with Gilligan’s Watersports, a longstanding provider of water-based activities in Destin, Florida, to breathe new life into their company’s website.
The result? Beyond gorgeous. And the functionality is next-level.
About the Project
Our collaboration aimed to reimagine their website with a mobile-first approach, enhancing accessibility and functionality for a growing audience that increasingly relies on smartphones and tablets for planning their activities. By focusing on user-centric functionality, we applied advanced tourism UX design principles to develop a website that not only facilitates an easier and faster booking experience but also seamlessly adapts to various screen sizes and orientations, making it a pleasure to navigate.
Execution
- Responsive & Mobile-First Website Redesign: We developed a sleek, responsive design that adapts seamlessly to various devices, ensuring optimal user experience.
- User-Centric Design: Advanced tourism UX design principles were applied to create a vibrant, easy-to-navigate site that enhances user interactions and satisfaction.
- Simplified User Journey: We optimized the conversion pathway, making it easier and quicker for users to navigate from landing on the site to completing a booking.
- Richer Visual Content: High-quality images and videos better showcase the watersports experience, attracting more engagement.
- Interactive Content Integration: Developed engaging, interactive elements to captivate users and encourage deeper exploration of the site.
- Location Services Enhancement: Integrated Google Maps for straightforward directions and easy accessibility to Gilligan’s physical location.
- Stronger Brand Presence: The redesign has reinvigorated Gilligan’s brand online, aligning it more closely with their market-leading history in Destin.
- Enhanced Mobile Engagement: Significant increases in mobile traffic and engagement have been observed since the redesign, confirming the effectiveness of the mobile-first strategy.
- Operational Improvements: Our custom solutions have simplified backend operations, enhancing the overall efficiency of front-facing listings management.
- Improved Load Times: Faster website speed enhances user satisfaction and aids SEO rankings.
- Enhanced Analytics: Advanced tracking provides deeper insights into user behaviors and preferences.
We’re excited to see folks in Destin dive right into the new interface.
