LA Cajun Bayou & Tangi Tourism
Digital
The #ExploreMore Campaign Joined Two CVB’s To Produce Unprecedented Success
In a new strategy of its kind for Louisiana, The Von Mack Agency created a campaign designed to catapult foot traffic between two Parishes at the same time.
This collaborative initiative, dubbed “The #ExploreMore campaign,” launched in late 2019 and brought together Louisiana’s Cajun Bayou and Tangipahoa Tourism in a manner they had never worked before – and one with extended geo reach. Target KPI’s set at the brink of rollout were exceeded many times over, thus establishing framework as a sample strategic recipe for future CVB’s.
Check out details on benchmarks and strategy here in the case study.