Paid Social Case Study - Gulfarium Marine Adventure Park
Goal
Increase online visibility of the Gulfarium Marine Adventure Park in hyper local and regional audiences by creating a booking funnel that inspires potential customers to convert online.
Method
- Hyper local and regional engagement campaign that uses the top performing organic social media posts from the Gulfarium Marine Adventure Park, and blasts them out to an audience of targeting interests and behaviors, along with lookalike audiences from users who are highly engaged with the Gulfarium, or have purchased in the past. Also targeting Allegiant Airline feeder cities, serving this campaign to those who have shown interest in travel and Destin, Florida.
- Hyper local and regional admission conversions campaign, targeting not only interests and behaviors, but also those who have engaged online with the Gulfarium Marine Adventure Park. Using beautiful imagery and videos, these ads urge the user to book tickets online.
- Hyperlocal and regional retargeting users that have engaged with the Gulfarium Marine Adventure Park online, have visited the website, but have not made a purchase. These ads, also using beautiful creative, urges the user to book online and save with a sense of urgency.
Results
