Case Study Content- Global Wildlife

163.8%

Increased Engagement
The campaign garnered significant interaction on social media. Over the 10 days the campaign ran, page followers increased by 773 (a 163.8% increase.) Overall, the page saw an increase in content interactions by 238.4% during the campaign.

100%

Data Collection
We collected email addresses from all participants. This data allowed us to create new audiences to be used in future social media promotions and email marketing campaigns.

262.9K

Campaign Reach
The promotion received 7,970 views and 1,998 entries. The reach of the campaign in Meta was 262.9k.

Content Case Study - Global Wildlife

Goal
Global Wildlife Center wanted to engage its audience with an captivating social media campaign to name their new baby giraffe. The challenge was to increase page likes and followers while also gathering valuable audience insights for future promotions/campaigns.

Method
We used the Woobox platform to run a “Name the Baby Giraffe” contest. Participants were required to like the Facebook or Instagram page to enter the contest — ensuring increased engagement and followers on our social media channels. The campaign was promoted through both organic and paid social media efforts as well as email marketing with newsletters to encourage participation. Participants submitted their name suggestions for the baby giraffe, with a chance to win a Family Plus membership. This membership includes unlimited safari wagon tours for a year, free VIP reservations, a 10% discount on all safari gift shop items, and invitations to members-only events.

We received a total of 7,970 views on the Woobox campaign itself and 1,998 entries, successfully collecting email addresses from all participants.