Method
Conduct keyword research to identify keywords with volume and commercial intent, with long tail keywords that have higher conversion rates as the focus, then establish a plan for on-page optimization, and optimize internal links that lead to the swamp tours page. With limited hours, we had to prioritize and perfect the time management aspect of this project. With this plan of action, we used phases and implemented our strategy with actions that needed immediate priority and phasing in long-term prioritization goals. We immediately got to work on optimizing the swamp tours page, before moving to internal linking to signal the importance of the tour pages such as the swamp tours page.