Von Mack CEO honored as one of 2025's Women of the Year for her leadership and community impact.
FOR IMMEDIATE RELEASE
New Orleans, LA – December 2nd, 2025 — The Von Mack Agency, is proud to announce that our founder and CEO, Marica Mackenroth Brewster, has been selected as one of New Orleans CityBusiness’ 2025 Women of the Year. This honor recognizes women whose professional achievements and community contributions elevate the region, inspire progress, and pave the way for others.
For Marica, this is not a first.
Her name previously appeared on this distinguished list in 2015 during her tenure at Pelican New Orleans. A decade later, her leadership, her influence within the tourism industry, and her dedication to advancing women in business have not only endured but expanded in scope and impact.
Being recognized twice signals what everyone in the industry already understands. Marica is a force for progress, a champion for tourism, and a powerful voice for women leading in business. Her work is not only reshaping how the region markets itself but also how the region nurtures talent and opportunity.
A Recognition Grounded in Leadership and Community Impact
CityBusiness’ Women of the Year program honors women whose work strengthens the business and cultural ecosystems of New Orleans. The 2025 recognition highlights women who demonstrate remarkable leadership, long-term commitment to the region, and meaningful service to the community. It also acknowledges nonprofit organizations that uplift local women and children and make a measurable difference in their lives.
Marica’s inclusion reflects her ongoing commitment to both innovation and compassion. Her leadership style blends creative strategy with genuine community advocacy, which is a hallmark of the Von Mack brand and an essential part of her professional identity.
A Decade of Growth in the Tourism Sector
Marica’s first Women of the Year recognition came during a pivotal moment in her career. During her time at Pelican New Orleans, she helped elevate a major tourism brand with a vision that highlighted culture, hospitality, and authentic storytelling. Her ability to position New Orleans experiences for a global audience set the stage for what would come next.
Since founding Von Mack Agency, Marica has:
- Built one of the most respected independent, woman-owned tourism marketing agencies in the United States
- Led destinations, tour operators, and local creators through culturally intelligent marketing
- Championed women-owned businesses
- Mentored and supported emerging leaders in the tourism and marketing sectors
- Shaped national conversations about the future of travel marketing
Her work is marked by clarity, purpose, and an unwavering belief that destinations thrive when their stories are told with care and integrity.
Celebrating at the New Orleans Museum of Art
The 2025 Women of the Year honorees were formally recognized on November 3 during a celebration at the New Orleans Museum of Art. The event gathered business leaders, nonprofit organizations, and community advocates who are moving the region forward with vision and determination.
Marica’s recognition among such accomplished peers speaks to her broad influence across sectors and her ability to inspire excellence in the organizations she touches.
Advancing Women in Tourism and Beyond
At its core, tourism is about connection. Marica has devoted her career to strengthening the connections between travelers and destinations, brands and audiences, and women and their professional possibilities. Her leadership within Von Mack Agency reflects her commitment to creating work that resonates with purpose and to building pathways for women in tourism to thrive.
Her recognition as a Women of the Year honoree is not only a reflection of the work she has done but a promise of the leadership still ahead.
Key Highlights
- CityBusiness has announced its 2025 Women of the Year honorees
- Marica is a two-time honoree, with her first recognition in 2015
- Women are honored for leadership, business success, and community impact
- Nonprofits supporting women and children were also recognized
- The 2025 celebration took place November 3 at the New Orleans Museum of Art
FAQs
It is an annual recognition honoring women who demonstrate exceptional leadership, business excellence, and community impact in the New Orleans region. The program also highlights nonprofit organizations that uplift local women and children.
Marica is the founder and CEO of Von Mack Agency, a nationally recognized tourism marketing leader. She is known for her expertise in destination marketing, her commitment to supporting women in business, and her strategic work across the tourism sector.
Being named a Women of the Year honoree acknowledges Marica’s sustained contributions to tourism, business leadership, and community development. It also reflects her influence as a mentor and advocate for women in the industry.